William G Nickels,
University of Maryland James M McHugh,
St. Louis Community College at Forest Park Susan M McHugh,
Applied Learning Systems
ISBN: 0072538767 Copyright year: 2005
New Features
· To keep your students interested and challenged, the authors are committed to updating content, examples, and notes throughout. To that end, the most current book on the market just got more current! The 7th Edition features the latest in business practices and developments affecting business including: Effects of attacks of September 11, 2001 and other forms of terrorism; homeland security; privacy and security issues with information technology; the stock market decline of 2000-2002; corporate scandals and the resurgence of ethics in the workplace; the latest changes in the Euro; the fall of companies such as Enron and WorldCom; Sarbanes-Oxley Act; Enterprise portals; e -commerce’s impact on the role of intermediaries; the rise, and fall, of B2C and B2B firms; the latest population trends; Internet 2; Broadband technology; Online banking and smart cards; Alan Greenspan’s endorsement by President Bush
· The revision features an all-NEW box called “Dealing with Change” which emphasizes the importance of the dynamic nature of business.
· Video cases are provided for each chapter—and all of them are new to this edition. These are placed at the end of the chapter and include discussion questions that are optional as assignments. They feature companies, processes, practices, and managers that highlight and bring to life the key concepts, and especially the themes of the Seventh Edition.
· TOTALLY REVISED AND ENHANCED Concept Mastery Toolkit CD-ROM! Free with each new copy of the text, students will find all new quizzing, modeled on but not taken from the test bank. These questions appear in either a review mode, which is used for review and to test basic comprehension, or in an application mode, which test the student’s ability to apply the concepts they’ve learned in the chapter to different situations. Students receive detailed feedback for each answer whether they answer correctly or not. And if students want to see where a specific answer in the quiz came from, they can click and go directly to screen shots of the actual page in the text, where the relevant passage has been highlighted.
Another important NEW feature of the Concept Mastery Toolkit CD-ROM is designed to help many of our ESL students who will benefit from a multi-lingual glossary of key terms – in Spanish, Russian, and both Traditional and Simplified Mandarin Chinese. Self-assessments are also included on the CD, as well as a brief manual to accompany the Investments Trader.
· The McGraw-Hill Investments Trader: Every new book comes with a passcode that allows students to access Premium website content. New to this Edition is the McGraw-Hill Investments Trader. Students are given a hypothetical $100,000 to trade stocks and mutual funds with. By registering, they compete with any other registered students using Understanding Business around the country. A brief manual on how to use the Investments Trader is included for students on their Concept Mastery Toolkit CD.
· Study to Go is a fun new PDA feature – students can download (for free) digital content from the Understanding Business web site onto their PDA. Students will then have mobile access to information from the Online Learning Center like the glossary, key term reviews, and self-grading quizzes. Students can review and quiz themselves for your course anywhere! This is a great way to introduce technology into your course like no other textbook can!
To obtain an instructor login for this Online Learning Center, ask your local sales representative.
If you're an instructor thinking about adopting this textbook, request a free copy for review.
2005 McGraw-Hill Higher Education