William G Nickels,
University of Maryland James M McHugh,
St. Louis Community College at Forest Park Susan M McHugh,
Applied Learning Systems
ISBN: 0072538767 Copyright year: 2005
Student Tools
Student Assessment and Learning Guide (0072884355)
This study guide contains various forms of open-ended questions that require the student to write out his or her personal summary of the material. The guide gives students the opportunity not only to prepare for tests but also to develop and practice their business knowledge and skills. The following materials are provided for every chapter: learning goals, chapter outline, key terms and definitions, retention questions, critical thinking questions, Internet exercises, and a practice test. As always, this student guide was reviewed for format and accuracy before being printed.
Concept Mastery Toolkit CD-ROM. (0072884371)
Enhanced for the 7th Edition and FREE with each new copy of the text, the software as developed by Interactive Learning LLC adds another dimension to the text’s lessons for students. The test bank authors have provided approximately 25 practice exam questions for every chapter, which are modeled on but not taken from the test bank. These questions appear in either a review mode, which is used for review and to test basic comprehension, or in an application mode, which test the student’s ability to apply the concepts they’ve learned in the chapter to different situations. Students receive detailed feedback for each answer whether they answer correctly or not. And if students want to see where a specific answer in the quiz came from, they can click and go directly to screen shots of the actual page in the text, where the relevant passage has been highlighted. Another important NEW feature of the Concept Mastery Toolkit CD-ROM is designed to help many of our ESL students who will benefit from a multi-lingual glossary of key terms – in Spanish, Russian, and both Traditional and Simplified Mandarin Chinese. Self-assessments are also included on the CD, as well as a brief manual to accompany the Investments Trader (discussed below).
OLC (www.mhhe.com/nickels7e) In addition to all important student quizzing, modeled on but not taken from the testbank, and weblinks, and other student-valued content, the 7th Edition Student Center features:
· NEW! The McGraw-Hill Investments Trader
Every new book comes with a passcode that allows students to access Premium website content. New to this Edition is the McGraw-Hill Investments Trader. Students are given a hypothetical $100,000 to trade stocks and mutual funds with. By registering, they compete with any other registered students using Understanding Business around the country. A brief manual on how to use the Investments Trader is included for students on their Concept Mastery Toolkit CD.
· NEW! Study to Go
Study to Go is a fun new PDA feature – students can download (for free) digital content from the Understanding Business web site onto their PDA. Students will then have mobile access to information from the Online Learning Center like the glossary, key term reviews, and self-grading quizzes. Students can review and quiz themselves for your course anywhere! This is a great way to introduce technology into your course like no other textbook can!
· PowerWeb. Harness the assets of the Web to keep your course current with PowerWeb! This online resource provides high quality, peer-reviewed content including up-to-date articles from leading periodicals and journals, current news, weekly updates with assessment, interactive exercises, Web research guide, study tips, and much more!
Audio CDs (0072921161)
These Audio CDs (a new format for UB7E) contain the full text of each chapter (including the all-important boxed examples!) minus the end-of-chapter material. They are designed for commuters and other students who are pressed for time or who wish to enhance their learning by listening to the text. These recordings have also proven invaluable to students who are visually impaired or who have other disabilities that make reading difficult or impossible. A third group which benefits from the Audio CDs is non-native English-speaking students, who use the recordings to aid them in learning the language as well as the course material. Audio CD’s are available for $14.25 net (package price).
Business Plan Software and Manual (0072954426; package ISBN: 0072923989)
NEW! The New Business Mentor 2004 (business planning CD which leads students through the sections of the feasibility and business plans) is available with the text, and a brief print manual is included with the software. This new manual includes exercises based on the modules in the software, as well as a semester-long project. The Software and Manual are $35/standalone but available at a dramatic discount when packaged with UB7E.
Telecourse Study Guide (0072884401)
This workbook is ideal for students who are studying Introduction to Business in a telecourse environment. Students can purchase the comprehensive guide which includes assignments, learning goals, lesson overviews, learning the language of business activities to help master vocabulary, self-tests, and answer keys. Each of these features is included for the 26 lessons in the telecourse – and has been linked back to the Understanding Business 7e text.
To obtain an instructor login for this Online Learning Center, ask your local sales representative.
If you're an instructor thinking about adopting this textbook, request a free copy for review.
2005 McGraw-Hill Higher Education