William G Nickels,
University of Maryland James M McHugh,
St. Louis Community College at Forest Park Susan M McHugh,
Applied Learning Systems
ISBN: 0072538767 Copyright year: 2005
Table of Contents
Chapter 1 Managing Within the Dynamic Business Environment – Taking Risks and Making Profits.
Chapter 2 How Economics Affects Business: The Creation and Distribution of Wealth
Chapter 3 Competing in Global Markets
Chapter 4 Demonstrating Ethical Behavior and Social Responsibility
Appendix: Working within the Legal Environment of Business
Chapter 5 Choosing a Form of Business Ownership
Chapter 6 Entrepreneurship and Starting a Small Business
Chapter 7 Management, Leadership, and Employee Empowerment
Chapter 8 Adapting Organizations to Today’s Markets
Chapter 9 Producing World-Class Goods and Services
Chapter 10 Motivating Employees and Building Self-Managed Teams
Chapter 11 Human Resource Management: Finding and Keeping the Best Employees
Chapter 12 Dealing with Employee-Management Issues and Relationships
Chapter 13 Marketing: Building Customer and Stakeholder Relationships
Chapter 14 Developing and Pricing Products and Services
Chapter 15 Distributing Products Quickly and Efficiently
Chapter 16 Today’s Promotional Techniques
Chapter 17 Using Technology to Manage Information
Chapter 18 Understanding Financial Information and Accounting
Chapter 19 Financial Management
Chapter 20 Securities Markets: Financing and Investing Opportunities
Chapter 21 Understanding Money and Financial Institutions
Chapter 22 Managing Personal Finances to Achieve Financial Security
Appendix: Managing Risk
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2005 McGraw-Hill Higher Education