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Retailing Management
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Table of Contents


Retailing Management, 5/e
Michael Levy, Babson College
Barton A Weitz, University of Florida

ISBN: 0072553928
Copyright year: 2004

Table of Contents


Section 1: The World of Retailing
1. Introduction to the World of Retailing
2. Types of Retailers
3. Multi-Channel Retailing - A View into the Future
4. Customer Buying Behavior
 
Section 2: Retailing Strategy
5. Retail Market Strategy
6. Financial Strategy
7. Retail Locations
8. Site Selection
9. Human Resource Management
10. Information Systems and Supply Chain Management
11. Customer Relationship Management
 
Section 3: Merchandise Management
12. Planning Merchandise Assortments
13. Buying Systems
14. Buying Merchandise
15. Pricing
16. Retail Communication Mix
 
Section 4: Store Management
17. Managing the Store
18. Store Layout, Design, and Visual Merchandising
19. Customer Service
 
Section 5: Cases
Glossary
Notes
Credits
Index

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