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Human Communication
Judy C. Pearson, North Dakota State University
Paul E. Nelson, North Dakota State University
Scott Titsworth, Ohio University, Athens
Lynn Harter, Ohio University, Athens
Persuasive Presentations

Chapter Objectives


1

Identify four action goals of persuasive speaking.

2

Distinguish between immediate behavioral purposes and ultimate goals.

3

Describe and utilize persuasive-speaking strategies.

4

Recall four ethical guidelines for persuasive speaking.

5

State and utilize some persuasive-speaking skills.

6

Reveal some strategies for resisting persuasive appeals.








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