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Locker BCS 2e
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Table of Contents


Business Communication: Building Critical Skills, 2/e

Kitty O. Locker, The Ohio State University
Stephen Kyo Kaczmarek, Columbus State Community College

ISBN: 0072562196
Copyright year: 2004

Table of Contents



Unit 1: Building Blocks for Effective Messages
1. Business Communication, Management, and Success
2. Adapting Your Message to Your Audience
3. Communicating Across Cultures
4. Planning, Writing, and Revising
5. Designing Documents, Slides, and Screens

Unit 2: Creating Goodwill
6. You-Attitude
7. Positive Emphasis
8. Reader Benefits

Unit 3: Letters, Memos, and E-Mail Messages
9. Formats for Letters and Memos
10. Informative and Positive Messages
11. Negative Messages
12. Persuasive Messages
13. E-Mail Messages

Unit 4: Polishing Your Writing
14. Editing for Grammar and Punctuation
15. Choosing the Right Word
16. Revising Sentences and Paragraphs

Unit 5: Interpersonal Communication
17. Listening
18. Working and Writing in Teams
19. Planning, Conducting, and Recording Meetings
20. Making Oral Presentations

Unit 6: Research, Reports, and Visuals
21. Proposals and Progress Reports
22. Finding, Analyzing, and Documenting Information
23. Short Reports
24. Long Reports
25. Using Visuals

Unit 7: Job Hunting
26. Researching Jobs
27. Resumes
28. Job Application Letters
29. Job Interviews
30. Follow-Up Letters and Calls and Job Offers

Business Communication: Building Critical Skills

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