| direct mail | A form of marketing used by not-for-profit theatres. (11-179)
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| group tickets | Tickets sold at a reduced rate to groups. (11-186)
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| pass | A kind of ticket sold by not-for-profit theatres that is good for one or more admissions to one or more performances on a space-available basis. (11-186)
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| season tickets | A reduced-rate ticket for a specific seat for each production in a season. (11-185)
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| single ticket | A ticket for a specific seat at a specific performance. (11-185)
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| student rush tickets | Reduced-rate tickets sold immediately before a performance. (11-187)
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| telemarketing | Sale of theatre tickets over the telephone; commonly used by not-for-profit theatres for selling season tickets. (11-182)
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| ticket | An admission to a performance, usually printed on paper or card stock. (11-185)
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