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Chapter Objectives
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After reading this chapter, students should be able to:

1.Explain the value of a course in public speaking.
2.Discuss the long tradition of studying public speaking.
3.Identify the major similarities and differences between public speaking and everyday conversation.
4.Explain why a certain amount of nervousness is normal--even desirable--for a public speaker.
5.Discuss methods of controlling nervousness and of making it work for, rather than against, a speaker.
6.Identify the basic elements of the speech communication process.
7.Explain how the cultural diversity of today's world can influence public speaking situations.
8.Define ethnocentrism and explain why public speakers need to avoid it when addressing audiences of diverse racial, ethnic, or cultural background.









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