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Chapter Outline
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Language Is Important
Meanings of Words
Using Language Accurately
Using Language Clearly

    Use Familiar Words

    Choose Concrete Words

    Eliminate Clutter

Using Language Vividly

    Imagery

    Rhythm

Using Language Appropriately

    Appropriateness to the Occasion

    Appropriateness to the Audience

    Appropriateness to the Topic

    Appropriateness to the Speaker

A Note on Inclusive Language







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