(See related pages)
After reading this chapter, students should be able to:
| 1. | Explain why public speakers must be audience centered. |
| 2. | Explain what it means to say that audiences are egocentric. |
| 3. | Identify the major demographic traits of audiences. |
| 4. | Identify the major situational traits of audiences. |
| 5. | Use a questionnaire as a method of audience analysis for classroom speeches. |
| 6. | Explain how a speaker can adapt to the audience while preparing the speech and while delivering the speech. |
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