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Chapter Objectives
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After reading this chapter, students should be able to:

1.Explain why speakers need strong supporting materials for their ideas.
2.Distinguish among extended examples, brief examples, and hypothetical examples.
3.Explain how to use examples effectively in a speech.
4.Identify three questions for judging the reliability of statistics.
5.Discuss how to use statistics effectively in a speech.
6.Distinguish between peer testimony and expert testimony and explain the proper use of testimony in a speech.









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