Empowering Students to Make Business Decisions

Most students question whether they will ever use managerial accounting information as managers in an organization or business. Introduction to Managerial Accounting by Brewer, Garrison, and Noreen will teach your students not only how to create a budget and other tools that everyone from accountants to marketing managers use, but also the critical thinking skills necessary to succeed in business. It is this combination of understanding the technique and how to apply it in the real world that empowers students to make business decisions.

Introduction to Managerial Accounting, 2/e, By Brewer, Garrison, and Noreen empowers your students to make business decisions in the following ways:

Concise - Most of your students that take this course will not be accounting majors. Your students want a text that is concise, and presents material in a clear and readable manner. Your students’ biggest concern is making sure they can solve the end-of-chapter problems if they have read the chapter. From our market survey, Brewer/Garrison/Noreen achieves this better than any other concise managerial accounting text on the market. Moreover the authors write all the major supplements, so the text, study guide, test bank, and solutions manual are consistent with one another.

Decision-Making Focus - It is important for your students to understand how managerial accounting information is used to make business decisions. Brewer/Garrison/Noreen accomplishes this with three types of pedagogy. First, the Managerial Accounting in Action scenarios place students in a real world business problem and then walks them through how to solve it. Second, The Decision Maker and You Decide boxes put the student in real world scenarios and ask them to apply what they have learned. Lastly, the Building Your Skills cases also help your students build the decision-making skills they need.

Contemporary - Today’s students rely on technology more than ever. Brewer/Garrison/Noreen provides them with the technological ancillaries they need to succeed in this class. McGraw-Hill’s Homework Manager uses the web and algorithmically generated problems taken from the text to develop problem-solving skills. Topic Tackler combines video, self-assessment, and PowerPoint lectures that cover the most difficult topics in each chapter. Additionally, NetTutor and the Online Learning Center provide your students with a variety of multimedia aides to help them master managerial accounting.