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1 | |
The fundamental goal of EC is: |
| | A) | To use the Internet to create new forms of businesses. |
| | B) | To use international marketing strategies. |
| | C) | To increase sales and reduce costs by improving relations with existing customers and finding new customers. |
| | D) | To avoid paying state and local taxes. |
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2 | |
Consumers prefer: |
| | A) | New products over older ones. |
| | B) | Lower prices no matter what. |
| | C) | Credit over cash. |
| | D) | Instant gratification. |
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3 | |
Most business laws, regulations, and rules: |
| | A) | Apply to Internet sales worldwide. |
| | B) | Need to be rewritten to include Internet options. |
| | C) | Need to be rewritten to support international sales. |
| | D) | Work quite well for Internet transactions, and save on taxes. |
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4 | |
Competing purely on price and availability: |
| | A) | Works best on the Internet. |
| | B) | Requires a different type of merchant system. |
| | C) | Creates economies of scale. |
| | D) | Fails in the long run. |
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5 | |
In the early stages of EC, many sites survived on: |
| | A) | Their novelty factor. |
| | B) | Target customers. |
| | C) | Established local reputations. |
| | D) | Advertising revenue. |
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6 | |
The main advantage to using a third-party order-processing system is: |
| | A) | You do not have to maintain records. |
| | B) | Price and simplicity of development. |
| | C) | You can track competition better. |
| | D) | You can create a wide inventory. |
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7 | |
In almost all cases, it is cheaper to use the ASP because you can: |
| | A) | Get the most flexible software available. |
| | B) | Share the server with many other merchant sites. |
| | C) | Rent software instead of paying to develop it from scratch. |
| | D) | Easily connect the Web server to your internal operations. |
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8 | |
The foundations of which kind of business were created to facilitate purchasing and distribution in a world with limited delivery systems and high communication costs? |
| | A) | B2B |
| | B) | B2C |
| | C) | C2B |
| | D) | C2C |
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9 | |
The interactive aspects of electronic commerce will become increasingly useful for intranets: |
| | A) | To improve internal operations and facilitate HR management |
| | B) | To improve external operations and facilitate marketing management |
| | C) | To improve internal communications and facilitate accounting |
| | D) | To improve external operations and facilitate EDI |
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10 | |
EBay is an example of which category of e-commerce? |
| | A) | B2B |
| | B) | B2C |
| | C) | C2B |
| | D) | C2C |
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11 | |
Bypassing the intermediaries to sell directly to the consumer is known as: |
| | A) | Disintegration |
| | B) | Multitasking |
| | C) | Disintermediation |
| | D) | Standardization |
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12 | |
Ultimately, B2C commerce needs to be evaluated in three major areas; which is not one of them? |
| | A) | Traditional products |
| | B) | Traditional customers |
| | C) | Digital products |
| | D) | New services |
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13 | |
What was a reason for the failure of Internet food delivery services like Webvan and Peapod? |
| | A) | Too far from customers |
| | B) | Stock was too limited |
| | C) | Phone ordering system was too confusing |
| | D) | Delivery time was too long |
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14 | |
What is a major reason used cars are easier sell on the Internet than new cars? |
| | A) | People enjoy talking to car sales staff in person |
| | B) | Price shopping is easier at actual car lots |
| | C) | Consumers have more bargaining power with used cars, so increased information means more leverage |
| | D) | TV commercials for new cars are more convincing |
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15 | |
Which of the following features is not an advantage of the Internet over traditional stores? |
| | A) | Search technologies |
| | B) | Ability to quickly compare multiple products and vendors |
| | C) | Low costs for large amounts of information |
| | D) | Ability to let customers touch items before they buy |
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16 | |
Digital content can be easy to copy and distribute, which: |
| | A) | Deprives the owners-or artists-of any reward |
| | B) | Bolsters the profits of the owners (artists) |
| | C) | Encourages artists and authors to continue creating |
| | D) | None of the above |
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17 | |
There are four main ways for consumer-oriented service Web sites to make money. Which one was a common strategy of many of the failed dot-coms? |
| | A) | Charge for a service |
| | B) | Sell related products |
| | C) | Sell ad space |
| | D) | Sell the service to another company |
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18 | |
The ultimate goal of dynamic pricing is: |
| | A) | To have everyone pay the same price |
| | B) | To set individual prices for each consumer to capture the maximum each is willing to pay |
| | C) | To assign one price to different suppliers |
| | D) | To delegate pricing authority to lower management |
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19 | |
The ultimate goal of perfect competition price is: |
| | A) | To have everyone pay the same price |
| | B) | To set individual prices for each consumer to capture the maximum each is willing to pay |
| | C) | To assign one price to different suppliers |
| | D) | To delegate pricing authority to lower management |
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20 | |
Which is a more effective method than EDI in sharing data with suppliers and customers? |
| | A) | XP |
| | B) | Xbox |
| | C) | XTC |
| | D) | XML |
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21 | |
Online auctions, which have been influential in the steel industry, give manufacturers the ability to monitor the spot market and availability of steel products. This allows the manufacturers to: |
| | A) | Pick up additional quantity |
| | B) | Fix prices |
| | C) | Sell iron |
| | D) | Bargain with suppliers |
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22 | |
XML is also creating opportunities for which new type of B2B e-commerce? |
| | A) | Web sites that provide specific services that can be sold to customers |
| | B) | Web sites that provide specific services that can be sold to other businesses |
| | C) | Web sites that specialize in online auctions, such as eBay |
| | D) | Web sites that allow consumers to sell to businesses |
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23 | |
SOAP stands for: |
| | A) | Standard object access process |
| | B) | Simple object access process |
| | C) | Simple object access protocol |
| | D) | Standard object access protocol |
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24 | |
UDDI stands for: |
| | A) | Universal description, discovery and integration |
| | B) | Unified downloading, delay and integration |
| | C) | Universal description, demonstration and integration |
| | D) | Unparalleled demonstration, discovery and integration |
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25 | |
From a marketing perspective, which is NOT a part of the buying process? |
| | A) | Pre-purchase information gathering |
| | B) | The purchase itself |
| | C) | Postpurchase support |
| | D) | Human resources |
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26 | |
Transmission security, payment selection, and payment validation are all issues that are involved in: |
| | A) | Pre-purchase information gathering |
| | B) | The purchase itself |
| | C) | Postpurchase support |
| | D) | Human resources |
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27 | |
The click-through rate is: |
| | A) | The percentage of people who saw the Web ad |
| | B) | The percentage of first-time visitors to the site through any given ad |
| | C) | The percentage of people who actually clicked on an ad and went to the advertiser's site to get more information |
| | D) | The number of page views a site gets in a day |
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28 | |
Demographics about Web site visitors and the monitoring of response rates would be of specific interest to which of the following groups? |
| | A) | Web publishers |
| | B) | Web advertisers |
| | C) | Web page designers |
| | D) | Brick-and-mortar store owners |
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29 | |
Whose rates depend on volume and the ability to provide detailed demographic data? |
| | A) | Web publishers |
| | B) | Web advertisers |
| | C) | Web page designers |
| | D) | Brick-and-mortar store owners |
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30 | |
What is the name for the tool that analyzes and displays data captured whenever someone views a page on the server? |
| | A) | XML |
| | B) | Web publishing |
| | C) | Web log analyzer |
| | D) | Blog |
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31 | |
Many Web providers offer free Web space, generally around: |
| | A) | 1 MB |
| | B) | 5 MB |
| | C) | 200 MB |
| | D) | 1 GB |
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32 | |
The Buy-Me Button is an example of a: |
| | A) | Web host |
| | B) | Web provider |
| | C) | Merchant web site |
| | D) | Third-party order-processing system |
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33 | |
In 2000, how did Ebay address the problem of fraud on its auction site? |
| | A) | It added the ability for sellers to accept credit cards from any buyer through Billpoint |
| | B) | It sought government intervention |
| | C) | It employed the Buy-Me Button |
| | D) | It accepted only multiple-unit sales |
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34 | |
Amazon.com's system that enables merchants to sell items by setting a fixed price is called: |
| | A) | eShops |
| | B) | mShops |
| | C) | amShops |
| | D) | zShops |
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35 | |
Web commerce software provides: |
| | A) | A typical retail experience |
| | B) | A wildly new retail experience |
| | C) | A typical wholesale experience |
| | D) | A wildly new wholesale experience |
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36 | |
A Web-based business that provides a specific service to other businesses is called: |
| | A) | C2C |
| | B) | An ISP |
| | C) | An ASP |
| | D) | A Web host |
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37 | |
There are three major problems in dealing with the answer to the previous question. Which is not one of them? |
| | A) | The software is usually created hastily by rookie programmers |
| | B) | The software might not be flexible enough |
| | C) | Your site is almost always hosted on a site that is shared with other merchant sites |
| | D) | It can be difficult to connect the Web server to your internal operations |
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38 | |
Which is not one of the three major issues that still limit international trade from an e-commerce standpoint? |
| | A) | Transportation costs |
| | B) | National policies |
| | C) | Speed of the Internet |
| | D) | Payment and trust limitations |
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39 | |
When an e-commerce firm relies entirely on Internet transactions for money-with no ties to real products-it is playing an often ill-fated strategy known as: |
| | A) | Pure Internet plays |
| | B) | Web advertising |
| | C) | B2B |
| | D) | Expert systems |
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40 | |
A patent prevents anyone else from copying an idea for: |
| | A) | 5 years |
| | B) | 10 years |
| | C) | 20 years |
| | D) | 50 years |
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2003 McGraw-Hill Higher Education