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1 | |
Information Systems provide support for tactical decisions through: |
| | A) | Forecasts, optimization, and in-depth analysis. |
| | B) | Data, forecasts, and presentation tools. |
| | C) | Data, modeling, and presentation tools. |
| | D) | Optimization, in-depth analysis, and data. |
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2 | |
Building a model of a problem is: |
| | A) | An important step in the analysis of the problem. |
| | B) | Impossible without the appropriate software. |
| | C) | Appropriate only for operational decisions. |
| | D) | Appropriate only for tactical decisions. |
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3 | |
One of the uses of models is to enable managers to: |
| | A) | Predict how changes might affect the business. |
| | B) | Estimate parameters of future data. |
| | C) | Understand the real world. |
| | D) | Apply statistics to their problems. |
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4 | |
Weather forecasts are often incorrect because: |
| | A) | The model is wrong. |
| | B) | The number of variables is too great. |
| | C) | Chaos theory is the better approach. |
| | D) | The information is outdated. |
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5 | |
12 The first step in simulation is to identify: |
| | A) | The desired solution. |
| | B) | The problem. |
| | C) | The control and output variables. |
| | D) | The maximum levels for each variable. |
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6 | |
Pivot tools make it easy for managers to examine: |
| | A) | Raw data. |
| | B) | Cube data. |
| | C) | Spreadsheet data. |
| | D) | Accumulated data. |
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7 | |
A key concept in marketing today is the use of: |
| | A) | Outside researchers. |
| | B) | Product attributes. |
| | C) | Target marketing. |
| | D) | Filtered reporting. |
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8 | |
Through the 1970s, computers were largely used: |
| | A) | By every manager. |
| | B) | To allow managers to quickly examine the data from many different perspectives. |
| | C) | To generate data that could be evaluated instantly and in detail. |
| | D) | To assist with transaction processing. |
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9 | |
Information systems typically provide three kinds of support for tactical decisions. Which of the following is NOT provided by information systems? |
| | A) | Data for the models. |
| | B) | Support for building, evaluating and analyzing models. |
| | C) | The guaranteed ability to make good decisions. |
| | D) | The means to display the results in a variety of formats-especially graphs. |
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10 | |
When the marketing researchers Barabba and Zaltman analyzed decision-making at General Motors, they found that, in general, people are: |
| | A) | Apt to discard data that does not fit their prior beliefs. |
| | B) | Likely to favor the historical perspective rather than recent events. |
| | C) | Likely to discard rules of thumb in favor of statistical analysis. |
| | D) | Seldom likely to make decisions based on wishful thinking. |
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11 | |
A model is: |
| | A) | A concrete representation of an imagined system. |
| | B) | A simplified, abstract representation of some real-world system. |
| | C) | Analysis of a subject. |
| | D) | An optimization tool. |
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12 | |
What is illusory correlation? |
| | A) | The ease with which specific instances can be recalled affects judgments of frequency. |
| | B) | The belief that two variables are related when they are not. |
| | C) | Difficulty in being consistent for similar decisions. |
| | D) | Social pressures cause people to alter their decisions and decision-making processes. |
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13 | |
What are scale effects? |
| | A) | People have unrealistic expectations when they see incomplete or inaccurate data. |
| | B) | Tendency to attribute success to one's skill and failure to chance. |
| | C) | The scale on which responses are recorded can affect responses. |
| | D) | Preference for an outcome affects the assessment. |
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14 | |
Consider this example: An operations engineer models a machine as a mathematical formula that converts raw materials and labor into products. This is an example of what kind of model: |
| | A) | Process model |
| | B) | Physical model. |
| | C) | Rule of thumb |
| | D) | Transaction processing |
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15 | |
In business, an important reason for building models is to help us make the best possible choice. This concept can also be called: |
| | A) | Prediction |
| | B) | Parameters: |
| | C) | Descriptive models. |
| | D) | Optimization. |
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16 | |
Regression and moving averages are two common methods used in the: |
| | A) | Physical model |
| | B) | Prediction model |
| | C) | Optimization model |
| | D) | Descriptive model |
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17 | |
What consists of a variety of tools and techniques to automatically retrieve and search data for information? |
| | A) | Data warehouse |
| | B) | Data processing |
| | C) | Data storage |
| | D) | Data mining |
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18 | |
Most OLAP models rely on what to provide consistent data and fast access. |
| | A) | A data warehouse |
| | B) | Data processing |
| | C) | Data storage |
| | D) | Data mining |
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19 | |
What kind of tools allows the user to examine cube data from any perspective? |
| | A) | Spin |
| | B) | Pivot |
| | C) | Plug |
| | D) | Thrust |
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20 | |
What does EIS stand for? |
| | A) | Electronic information system |
| | B) | Electronic information source |
| | C) | Executive information source |
| | D) | Executive information system |
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21 | |
A portal that displays key data and graphs on one page is called a: |
| | A) | Descriptive model |
| | B) | Digital dashboard |
| | C) | Physical model |
| | D) | Drilling down |
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22 | |
Which is NOT an advantage of an EIS system? |
| | A) | The CEO must be onsite at the warehouse to collect data. |
| | B) | Instead of waiting for a report, top executives can retrieve the data as soon as it is available. |
| | C) | It's easier to examine data from different departments to produce a better view of the big picture. |
| | D) | The executive's use of the data is nonintrusive. |
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23 | |
Overall, most top execs find it easier to ask lower level managers: |
| | A) | For basic reports and information. |
| | B) | To oversee day-to-day details. |
| | C) | To oversee day-to-day details and EIS usage. |
| | D) | To oversee EIS usage. |
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24 | |
Sales forecasting, management of the sales staff, advertising and promotion are common duties of the: |
| | A) | Finance department |
| | B) | Human resources management department |
| | C) | Accounting department |
| | D) | Marketing department |
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25 | |
What kind of model would the marketing department at a car company use to measure the importance of several qualities-style, performance, handling and ride, for instance-to the customer? |
| | A) | Physical model |
| | B) | Attribute model |
| | C) | Descriptive model |
| | D) | Super model |
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26 | |
What marketing concept focuses on finding consumers who are specifically interested in your products? |
| | A) | Target marketing |
| | B) | Descriptive models |
| | C) | Laser marketing |
| | D) | Scanner data |
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27 | |
Providing new training, monitoring employee progress, and maintaining an inventory of employee skills are typical duties of the: |
| | A) | Finance department |
| | B) | Human resources management department |
| | C) | Accounting department |
| | D) | Marketing department |
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28 | |
Present value analysis is based on: |
| | A) | Stagnant values |
| | B) | Changing values due to interest payments. |
| | C) | A strict 7 percent inflation rate |
| | D) | A strict 8 percent inflation rate |
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29 | |
Evaluating strategic alternatives in terms of funding operations and tax policies are typical duties of the: |
| | A) | Finance department |
| | B) | Human resources management department |
| | C) | Accounting department |
| | D) | Marketing department |
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30 | |
On a spreadsheet, the amount of bonds will depend on the retained earnings, but the retained earnings depend on the interest cost of the bonds. This is called a: |
| | A) | Circular reference |
| | B) | Insular reference. |
| | C) | Linear reference |
| | D) | Triangular reference |
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31 | |
Feedback systems that diverge are: |
| | A) | Stable |
| | B) | Unstable. |
| | C) | Not credible |
| | D) | Hastily conceived |
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32 | |
What are the two basic ways of to create and store underlying maps? |
| | A) | As pictures or as text |
| | B) | As sound or as digitized map data |
| | C) | As pictures or as digitized map data |
| | D) | As digitized map data or as pictures |
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33 | |
If you are selling a high-price item such as a Cadillac, what would be the best use of a GIS? |
| | A) | To locate areas with lots of roads |
| | B) | To locate areas with lots of hills |
| | C) | To locate areas with newer roads |
| | D) | To locate areas with high-income residents |
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34 | |
These days, what is the easiest way to plot locations of delivery vehicles, police cars or trains? |
| | A) | Global positioning system |
| | B) | Cellphones |
| | C) | Pagers |
| | D) | Internet |
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35 | |
What is not an advantage of the GIS system? |
| | A) | Maps rarely go out-of-date. |
| | B) | They are generally easy to understand |
| | C) | They are persuasive |
| | D) | They can be used for simulations to examine alternatives. |
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36 | |
For a manager, making snap decisions based on gut instinct: |
| | A) | Is usually quite lucrative |
| | B) | Is about as reliable as rigorous statistical analysis |
| | C) | Rarely leads to effective solutions |
| | D) | Never works |
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37 | |
Which is not a main component of a decision support system (DSS)? |
| | A) | Data collection |
| | B) | Analysis of models |
| | C) | Global positioning |
| | D) | Presentation |
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38 | |
If you do not have a structural model, you can use what kind of techniques to collect data over time? |
| | A) | Global positioning |
| | B) | EIS |
| | C) | Marketing |
| | D) | Time-series techniques |
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2003 McGraw-Hill Higher Education