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Chapter Outline
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WHAT IS THE SCIENTIFIC METHOD?
  1. Defining the Problem
  2. Reviewing the Literature
  3. Formulating the Hypothesis
  4. Collecting and Analyzing Data
  5. Developing the Conclusion
  6. In Summary: The Scientific Method
MAJOR RESEARCH DESIGNS
  1. Surveys
  2. Observation
  3. Experiments
  4. Use of Existing Sources
TECHNOLOGY AND SOCIOLOGICAL RESEARCH | SOCIAL POLICY AND SOCIOLOGICAL RESEARCH: STUDYING HUMAN SEXUALITY
Boxes
  1. Sociology in the Global Community: "Sent down" in China
  2. Research in Action: Framing Survey Questions about Interracial Friendships
  3. Taking Sociology to Work: Paul Donato, Chief Research Officer, Nielsen Media Research
ETHICS OF RESEARCH
  1. The Right to Know v. The Right to Privacy
  2. Preserving Confidentiality
  3. Neutrality and Politics in Research





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