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First Time Users
Student Edition
Instructor Edition
Marketing, 8/e

Roger A. Kerin, Southern Methodist University
Steven W. Hartley, University of Denver
Eric N. Berkowitz, University of Massachusetts---Amherst
William Rudelius, University of Minnesota

ISBN: 0072828803
Copyright year: 2006

Sample Chapters



Kerin 8e Sample Chapter 1 (1700.0K)
Kerin 8e Sample Chapter 2 (1703.0K)
Kerin 8e Sample Chapter 3 (1709.0K)

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