INSTRUCTOR RESOURCES

• Instructor's Resource CD-ROM (IRCD):
  The CD-ROM includes a digital version of the Instructor’s Manual, PowerPoint slides,Test Bank and Computerized Test Bank.
• PowerPoint Presentation:
  The PowerPoint presentation, included on the IRCD, features slides that can be used by instructors to help present concepts to students in an efficient manner.
• 5,000+ Question Test Bank Correlated to Learning Outcomes:
  The Test Bank contains 5,000 questions categorized by topic and level of learning (definitional, conceptual, or application) and correlated to the Learning Objectives and Chapter in Review within each chapter of the text.
• Expanded Computerized Test Bank Program:
  This Computerized Test Bank is revised to contain all of the multiple-choice questions from the Test Bank,Web Quizzes, Student CD-ROM, Study Guide, and PowerWeb readings so the instructor can include questions from these supplements in tests and quizzes.
• Video Case and Appendix D Case Teaching Notes:
  This manual includes helpful teaching suggestions for the video cases and alternate cases.
• WebCT/BlackBoard/eCollege/TopClass Content:
  Content from the Online Learning Center can be made available to adopting professors for delivery through several course management systems, including WebCT, BlackBoard,TopClass, or eCollege platforms.
• New and Revised Video Case Studies:
  A unique series of 22 contemporary marketing cases is available on videotape (VHS) cassettes and DVD. Each video case corresponds with chapter-specific topics and the end-of-chapter case in the text.The video cases feature a variety of organizations and provide balanced coverage of services, consumer products, small businesses, Fortune 500 firms, and business-to-business examples.The 8/e package includes brand new videos including Philadelphia Phillies, 3M Greptile Grip golf glove, and more.
• Weekly Updates:
  Available when appropriate, this hot-off-the-press material provides instructors with current, fresh, and interesting examples not found in their students’ textbooks.
• Color Acetates:
  A set of 100 four-color overhead transparency acetates isavailable free to adopters upon request.
• PageOut Quizzes with Instructor Gradebook:
  Assign quizzes in PageOut to give students incentive to read the text and prepare for class. Grades for each student will automatically post to the instructor’s gradebook.

STUDENT LEARNING TOOLS

• Print Study Guide:
  The Study Guide enables students to learn and apply marketing principles instead of simply memorizing facts for an examination.The Study Guide includes chapter outlines for student note-taking, sample tests, critical thinking questions, and flash cards.
• Student CD-ROM:
  Packaged free-of-charge, this CD-ROM contains the new KMT Marketing Planning Software. This high quality commercial software contains detailed planning templates with extensive guidance provided for each section of the plan and includes a well-written marketing plan as an example. This product operates within the Microsoft Office Suite, so students work directly in Word and Excel to create professional looking documents.
• Student Online Learning Center:
  This rich book-specific website contains weekly updated BusinessWeek articles, an interactive Marketing Workshop, lots of self-study and quizzing resources, and the Kerin 8/e PowerWeb resources, including Daily News Feed,Weekly Case Updates, Readings in Marketing, PowerSearch research engine, Career Resources,Web Research guidance, and Study Tips.