(See related pages)
After reading this chapter you should be able to:
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Define marketing and identify the requirements for marketing to occur. |
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Explain how marketing discovers and satisfiesconsumer needs. |
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Distinguish between marketing mix elements and environmental factors. |
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Explain how organizations build strong customer relationships and customer value through marketing. |
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Describe how today's customer era differs from prior eras oriented to production and selling. |
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Explain how marketing creates utilities for consumers. |