(See related pages)
After reading this chapter you should be able to:
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Recognize the various terms that pertain to products and services. |
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Identify the ways in which consumer and business goods and services can be classified. |
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Explain the implications of alternative ways of viewing "newness" in new products and services. |
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Describe the factors contributing to a product's or services' failure. |
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Explain the purposes of each step of the new-product process. |