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Learning Objectives
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After reading this chapter you should be able to:

Describe how to establish the initial "approximate price level" using demand-oriented, cost-oriented, profit-oriented, and competition-oriented approaches.

Recognize the major factors considered in deriving a final list or quoted price from the approxi-mate price level.

Identify the adjustments made to the approximate price level on the basis of discounts, allowances, and geography.

Name the principal laws and regulations affecting specific pricing practices.







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