(See related pages)
After reading this chapter you should be able to:
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Explain what is meant by a marketing channel of distribution and why intermediaries are needed. |
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Distinguish among traditional marketing channels, electronic marketing channels, and different types of vertical marketing systems. |
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Describe the factors and considerations that affect a company's choice and management of a marketing channel. |
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Recognize how conflict, cooperation, and legal considerations affect marketing channel relationships. |