(See related pages)
After reading this chapter you should be able to:
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Describe the three organizational levels of strategy. |
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Describe why business, mission, culture, and goals are important in organizations. |
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Explain how organizations set strategic directions by assessing where they are now and seek to be in the future. |
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Describe the strategic marketing process and its three key phases: planning, implementation, and control. |
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Explain how the marketing mix elements are blended into a cohesive marketing program. |