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| 1.
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__________ is the process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends. |
| | A) | Outsourcing |
| | B) | Competitive intelligence gathering |
| | C) | Company protection |
| | D) | Business modeling |
| | E) | Environmental scanning |
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| 2.
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A marketing manager for United Way reads in a business journal that despite the Internet and television, Americans are actively engaged in their communities. Fifty-four percent have performed volunteer work and 78 percent have donated money to charities. She asks research and development personnel to identify possible new ad campaigns that will encourage this high level of community-connectedness to continue. This ad campaign change is the result of the managerial activity called: |
| | A) | ecological/technological forecasting. |
| | B) | environmental scanning. |
| | C) | macroeconomic analysis. |
| | D) | strategic planning. |
| | E) | futuristic marketing. |
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| 3.
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Anya has been instructed to prepare a short paper on her ancestors' demographics. She has asked some friends to explain her topic to her. Which of the following statements offers the BEST explanation? |
| | A) | She is supposed to write about her family's customs. |
| | B) | She is supposed to describe the personalities in her family. |
| | C) | She is supposed to write about the ethnic composition of her family. |
| | D) | She is supposed to write about any geographical shifts her family has made and how it changed them. |
| | E) | She is supposed to write about her family's attitude toward life in the United States. |
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| 4.
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Between now and 2030, the 65-and-over populations in Singapore, Malaysia, Colombia, and Costa Rica are expected to at least triple in size. This population growth raises important marketing issues as a result of changes in _________ forces. |
| | A) | ecological |
| | B) | social |
| | C) | cultural |
| | D) | regulatory |
| | E) | competitive |
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| 5.
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Generation X is the label often given to: |
| | A) | persons 65 years old and older. |
| | B) | hip, urban teenagers. |
| | C) | persons born between 1965 and 1976. |
| | D) | the generation born between baby-boomers and their parents. |
| | E) | fans of Dixieland jazz music. |
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| 6.
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Another term used as a synonym for the term generation is a: |
| | A) | primary market for service alliance (PMSA) |
| | B) | population blend. |
| | C) | demographic audience. |
| | D) | cohort. |
| | E) | target market. |
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| 7.
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The U.S. Census Bureau has developed a classification system that reflects the varying locations of the population. The largest of these classifications is called the: |
| | A) | consolidated metropolitan statistical area (CMSA). |
| | B) | secondary marketing statistical area (SMSA). |
| | C) | combined marketing statistical area (CMSA). |
| | D) | primary marketing statistical area (PMSA). |
| | E) | metropolitan statistical area (MSA). |
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| 8.
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You are the marketing director for a large potato chip and snack food company. You have learned that a major portion of your current market has been switching from salty snacks to healthier snack foods. Which environmental force most likely has contributed to this change in dietary habits? |
| | A) | economic |
| | B) | regulatory |
| | C) | competitive |
| | D) | social |
| | E) | ecological |
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| 9.
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Marriott Hotels has provided consumers with Fairfield Inns and Courtyard by Marriott, two less expensive offerings of Marriott customer service. This is an example of how marketers respond to consumers': |
| | A) | value consciousness. |
| | B) | perceived value. |
| | C) | focused shopping. |
| | D) | value-point shopping. |
| | E) | conspicuous consumption. |
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| 10.
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In 2002 after four years of recession in Argentina, its government found it impossible to repay $132 billion in loans. As the Argentine government struggled to find ways to pay its debt, it froze many bank accounts and limited all bank withdrawals to $1,000. The country also experienced plunging consumer confidence, which directly impacted its marketing environment. This is an example of how __________ forces affect marketing. |
| | A) | economic |
| | B) | technological |
| | C) | competitive |
| | D) | social |
| | E) | ecological |
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| 11.
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The owner of your local KFC franchise has had a good year with rising revenues and reduced operating costs that resulted in personal income of roughly $100,000. Approximately one-third of that was taken for local, state, and federal income taxes, and another third went to pay for mortgage, car payments, food, clothing, and other necessities. What is the remaining third called? |
| | A) | windfall |
| | B) | bonus |
| | C) | discretionary income |
| | D) | disposable income |
| | E) | franchiser fee |
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| 12.
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One-way satellite transmission has been used widely throughout the United States is via systems like WebTV. Soon consumers will have access to two-way satellite transmission, which is significantly faster and will not require a dial-up connection. The introduction of two-way satellite transmission will make systems like WebTV obsolete. This is an example of how __________ forces affect the marketing environment. |
| | A) | economic |
| | B) | ecological |
| | C) | technological |
| | D) | social |
| | E) | regulatory |
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| 13.
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In April 2000, the MTV website was the only place you could buy tickets for Metallica's concert tour. More than 100,000 tickets were sold in less than 72 hours with no long lines. This is an example of how __________ forces can directly improve sales. |
| | A) | economic |
| | B) | technological |
| | C) | regulatory |
| | D) | ecological |
| | E) | social |
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| 14.
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The __________ is an example of the power of technology to transform markets. |
| | A) | electronic communications channel |
| | B) | transactional Internet |
| | C) | marketspace |
| | D) | marketing Internet |
| | E) | information superhighway |
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| 15.
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Because there are few sellers, price competition among firms is not desirable in which form of competition? |
| | A) | pure competition |
| | B) | cross-market competition |
| | C) | monopolistic competition |
| | D) | monopoly |
| | E) | oligopoly |
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| 16.
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Powerful suppliers exist when: |
| | A) | there are few buyers. |
| | B) | when switching costs are high. |
| | C) | when the product represents a large share of the seller's total revenue. |
| | D) | when the product is not critical to the buyer. |
| | E) | preemptive practices exist. |
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| 17.
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Consumerism is most closely identified with which of the following environmental forces that businesses must continuously scan? |
| | A) | economic |
| | B) | regulatory |
| | C) | technological |
| | D) | competitive |
| | E) | all of the above |
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| 18.
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In 1998, F. Hoffman-LaRoche Ltd. and BASF AG, two international pharmaceutical companies, were ordered by the U.S. Department of Justice to pay $725 million in fines for plotting to raise and fix prices of vitamins used in virtually every home in the U.S. This is an example of how __________ forces affect the marketing environment. |
| | A) | economic |
| | B) | ecological |
| | C) | technological |
| | D) | social |
| | E) | regulatory |
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| 19.
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The FTC Act of 1914 can be best described as __________ legislation. |
| | A) | product-related |
| | B) | management related |
| | C) | promotion-related |
| | D) | pricing related |
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| 20.
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The Better Business Bureau (BBB): |
| | A) | has no legal power. |
| | B) | is the best-known example of a self-regulatory group. |
| | C) | is a voluntary alliance of companies whose goal is to maintain fair practices. |
| | D) | tries to use moral suasion to get members to comply with its rulings. |
| | E) | is accurately described by all of the above |
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