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| 1.
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When Anheuser-Busch introduced its Know When to Say When campaign even though it might result in a loss of potential sales, it demonstrated: |
| | A) | stakeholder responsibility. |
| | B) | profit responsibility. |
| | C) | utilitarianism. |
| | D) | social responsibility. |
| | E) | cause marketing. |
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| 2.
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Which of the following statements can be used to explain why the state of perceived ethical business conduct is at its present level? |
| | A) | There is increased pressure on businesspeople to make decisions in a society characterized by a diverse value system. |
| | B) | There is a growing tendency for business decisions to be judged publicly by groups with different values and interests. |
| | C) | Ethical business conduct may have declined. |
| | D) | The public's expectations of ethical business behavior has increased. |
| | E) | All of the above statements can be used to explain why the state of perceived ethical business conduct is at its present level. |
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| 3.
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Which of the following is considered to be a positive factor that influences ethical behavior? |
| | A) | societal culture and norms |
| | B) | organizational structures |
| | C) | Internal Revenue Service (I.R.S.) |
| | D) | federal agencies |
| | E) | legislation |
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| 4.
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P.T. Barnum was a 19th century businessman who made fortunes displaying oddities at his museum. Some were really freaks of nature; others were man-made like the white horse with a horn glued in the middle of his forehead. When asked if it were right not to tell people the bearded lady was actually a man, Barnum might have replied with which of the following? |
| | A) | modus operandi |
| | B) | caveat emptor |
| | C) | de facto marketing |
| | D) | e pluribus unum |
| | E) | corpus delecti |
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| 5.
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Sony Pictures often featured the comments of film critic David Manning of Connecticut's Ridgefield Press. Manning loved Hollow Man. He raved about A Knight's Tale. And he called The Animal a winner. Too bad Manning didn't exist. A couple of Sony Pictures execs invented the man and his blurbs in order to hype Sony movies. In terms of the Consumer Bill of Rights, the Sony executives were denying consumers the: |
| | A) | right to choose. |
| | B) | right to be informed. |
| | C) | right to be treated courteously. |
| | D) | right to safety. |
| | E) | right to happiness. |
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| 6.
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Coca-Cola Enterprise (CCE), the world's largest soft-drink bottler voluntarily recalled 7,362 Coke Classic 8-packs in France because of possible small glass particles in the product. No glass was found in the bottles, but a CCE representative said that it would rather recall the product than risk one of its customers being injured. The removal of the soft drinks from the marketplace was in accord with which of the rights listed in the Consumer Bill of Rights. |
| | A) | the right to happiness |
| | B) | the right to be heard. |
| | C) | the right to choose |
| | D) | the right to safety |
| | E) | the right to be informed |
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| 7.
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Organizers of the Salt Lake City, Utah Olympics for the year 2002 were investigated for promising gifts and favors to members of the International Olympic Committee. This as an example of: |
| | A) | bribes. |
| | B) | customer service. |
| | C) | espionage. |
| | D) | target marketing. |
| | E) | goodwill. |
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| 8.
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In which of the following industries are you most likely to find competitors engaging in economic espionage? |
| | A) | consumer food products |
| | B) | entertainment |
| | C) | hotel and motel |
| | D) | furniture |
| | E) | aerospace |
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| 9.
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Corporate culture: |
| | A) | is a formalized method for controlling the marketing environment. |
| | B) | is the set of accepted standards and practices within a given industry by its principal members. |
| | C) | is the description of both ethical and behavioral attributes of "white collar" versus "blue collar" workers in the United States business environment. |
| | D) | is the set of values, ideas and attitudes that is learned and shared among the members of an organization. |
| | E) | is the formal statement of ethical principles and rules of conduct adopted by an organization. |
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| 10.
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A new salesperson ought to become familiar with his or her new employer's __________ in order to make sure he or she behaves in an ethical manner that is consistent with the policies of his or her firm. |
| | A) | international marketing guide |
| | B) | professional business manual |
| | C) | code of ethics |
| | D) | sales training text book |
| | E) | marketing program |
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| 11.
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Source Perrier S.A., the supplier of Perrier bottled water, recalled 160 million bottles of water after traces of a toxic chemical were found in 13 bottles. The recall cost the company $35 million and $40 million more was lost in sales. Even though the chemical was not harmful to humans, the president of the company believed it was his duty to remove "the least doubt, as minimal as it might be, to weigh on the image of the quality and purity of our product." This exemplifies: |
| | A) | moral idealism. |
| | B) | liberalism. |
| | C) | grandstanding. |
| | D) | utilitarianism. |
| | E) | situational ethics. |
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| 12.
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In 2002, six executives of Tyson Foods, one of the world's largest poultry, beef, and pork processors, were arrested for illegal smuggling undocumented foreign workers into the U.S. to work at Tyson plants. From this statement, you can infer that: |
| | A) | Tyson Foods has a strong ethical code in spite of the activities of its top management. |
| | B) | the management of Tyson's ethical code is overseen by a federal agency. |
| | C) | no one that works at Tyson Foods is ethical. |
| | D) | the management's behavior would lead other individuals to believe they could also act unethically when making decisions that would affect the company. |
| | E) | the executives at Tyson Foods believe in moral utility. |
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| 13.
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Source Perrier S.A., the supplier of Perrier bottled water, exercised __________ when it recalled 160 million bottles of water after traces of a toxic chemical were found in 13 bottles. The recall cost the company $35 million and $40 million more was lost in sales. Even though the chemical was not harmful to humans, the president of the company believed it was his duty to remove "the least doubt, as minimal as it might be, to weigh on the image of the quality and purity of our product." |
| | A) | a corporate value consciousness |
| | B) | mission synergy |
| | C) | transactional marketing |
| | D) | target marketing |
| | E) | stakeholder responsibility |
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| 14.
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Sony Pictures often featured the comments of film critic David Manning of Connecticut's Ridgefield Press. Manning loved Hollow Man. He raved about A Knight's Tale. And he called The Animal a winner. Too bad Manning didn't exist. A couple of Sony Pictures execs invented the man and his blurbs in order to hype Sony movies. This example indicates that these executives assumed Sony only had a __________ responsibility to society. |
| | A) | profit |
| | B) | legal |
| | C) | ethical |
| | D) | societal |
| | E) | stakeholder |
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| 15.
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Sonoco Products is one of the world's larges packaging companies. It instituted a recycling program in 1990. The company takes back its used boxes from customers, so they don't have to worry about disposal of them. Sonoco uses this recycled material to make more than two-thirds of its packaging materials. This is an example of: |
| | A) | cause marketing. |
| | B) | green marketing. |
| | C) | consumerism. |
| | D) | product-related marketing |
| | E) | stakeholder marketing. |
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| 16.
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The maker of Wrigley chewing gum funded a $10 million ad campaign aimed at getting African-Americans to use doctors for regular health care maintenance instead of only when they are sick. This is an example of: |
| | A) | profit responsibility. |
| | B) | cause marketing. |
| | C) | stakeholder responsibility. |
| | D) | mass marketing. |
| | E) | societal responsibility. |
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| 17.
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Which of the following statements about ISO 14000 is true? |
| | A) | The ISO 14000 standards are only relevant in the United States. |
| | B) | ISO 14000 is a global undertaking to further green marketing efforts. |
| | C) | A company that was ISO 14000 certified would never be described as exhibiting societal responsibility. |
| | D) | The letters ISO are an acronym for International Society of Organizations. |
| | E) | All of the above statements about ISO 14000 are true. |
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| 18.
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Which of the following statements about cause marketing is true? |
| | A) | Cause marketing will rarely motivate consumers to switch to a brand or a retailer that supports a good cause. |
| | B) | The cause company employees donate to is chosen by the company. |
| | C) | Although consumers are interested in cause marketing, it does not raise much money for the cause. |
| | D) | Cause marketing is expected to decrease. |
| | E) | Cause marketing may be a valued point of difference for brands and companies. |
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| 19.
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Every year GlaxoSmithKline Pharmaceutical Company pays a grant to the American Cancer Society for cancer research and education. This is an example of: |
| | A) | cause marketing. |
| | B) | green marketing. |
| | C) | consumerism. |
| | D) | product-related marketing. |
| | E) | none of the above. |
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| 20.
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A(n) __________ is a systematic assessment of a firm's objectives, strategies, and performance in the domain of social responsibility. |
| | A) | audit of sustainability |
| | B) | performance assessment |
| | C) | social audit |
| | D) | SWOT analysis |
| | E) | organizational audit |
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