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| 1.
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__________ is the term that describes the actions a person takes in purchasing and using products and services. |
| | A) | Marketing |
| | B) | Market research |
| | C) | Consumer behavior |
| | D) | Consumer management |
| | E) | Purchase development |
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| 2.
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When Edie fed her dog last night, she realized she was almost out of dog food. In which stage of the purchase decision process is Edie? |
| | A) | problem recognition |
| | B) | information search |
| | C) | alternative evaluation |
| | D) | purchase decision |
| | E) | postpurchase behavior |
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| 3.
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When Thomas goes to the store to buy breakfast cereal, he considers buying Rice Krispies, Cocoa Krispies, Rice Chex, and any other cereal made with rice. These cereals are his: |
| | A) | cognitive set. |
| | B) | reference group. |
| | C) | consideration set. |
| | D) | subliminal choices. |
| | E) | cognitive inducements. |
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| 4.
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An example of a public source of information for an external information search is: |
| | A) | advertising. |
| | B) | Consumer Reports magazine. |
| | C) | sales personnel. |
| | D) | friends and relatives. |
| | E) | point of purchase displays. |
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| 5.
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How might consumers who purchased a new innovative type of running shoe try to reduce any cognitive dissonance they might feel? |
| | A) | Use only an internal information search. |
| | B) | Have little or no problem solving involvement. |
| | C) | Read ads for running shoes even after the purchase has been made. |
| | D) | Use routine problem solving. |
| | E) | If the shoe is comfortable and gives the requisite support, there will be no cognitive dissonance. |
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| 6.
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For which of the following purchases would an elementary school teacher be most likely to engage in routine problem solving? |
| | A) | new math books |
| | B) | new software for her classroom computers to explain about the Muslim culture |
| | C) | construction paper |
| | D) | supplemental health insurance |
| | E) | membership in a new union |
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| 7.
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Which of the following is an example of a situational influence that can have an impact on the purchase decision process? |
| | A) | subculture and subculture |
| | B) | values, beliefs and attitudes |
| | C) | perception |
| | D) | opinion leadership |
| | E) | physical surroundings |
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| 8.
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Ads for Visa debit cards show people who need to make a purchase quickly but are unable to do so because the retailer won't accept a check without several forms of identification. Which situational influence is Visa using to show the benefits offered by its debit cards? |
| | A) | purchase task |
| | B) | social surroundings |
| | C) | physical surroundings |
| | D) | postpurchase states |
| | E) | antecedent states |
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| 9.
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Several different food manufacturers use the American Heart Association seal in their ads for food products that are low in saturated fat and cholesterol. This seal and what it represents is most closely related to which of the following needs? |
| | A) | physiological |
| | B) | safety |
| | C) | social |
| | D) | personal |
| | E) | psycholgical |
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| 10.
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One of the problems with defining individuals in terms of their __________ is the potential for stereotyping and N. Americans as assertive. |
| | A) | national character |
| | B) | self-concept |
| | C) | ethnocentric origin |
| | D) | demographic measurements |
| | E) | cultural personality |
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| 11.
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After Emile purchased a XBOX game console for Christmas, he noticed a review of the product in Business 2.0 magazine. Jon who says he read the same magazine did not notice the review. Which of the following terms most likely explains why one magazine reader saw the review and the other did not? |
| | A) | adaptive behavior |
| | B) | selective comprehension |
| | C) | subliminal perception |
| | D) | selective exposure |
| | E) | selective encounter |
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| 12.
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Retailers can reduce problems associated with selective retention by: |
| | A) | hiring well known celebrities to sponsor their products. |
| | B) | using a more convoluted store layout. |
| | C) | providing brochures for consumers to take home. |
| | D) | adopting advertising campaigns that use bright colors and/or snappy background music. |
| | E) | offering extended service warranties. |
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| 13.
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When the television production company that produces Law & Order series uses the Law & Order name on two other series, Law & Order: Special Victims Unit and Law & Order: Criminal Intent, it relies on __________ to convince fans of the original show that the new shows will be equally well-crafted. |
| | A) | selective comprehension |
| | B) | selective retention |
| | C) | stimulus generalization |
| | D) | stimulus discrimination |
| | E) | routine response behavior |
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| 14.
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Febreeze is an odor-controlling spray manufactured by Procter & Gamble. When Febreeze was introduced, it was rumored to be a pet killer. P&G had to spend lots of money debunking the false claim and requestws help from the ASPCA before consumers would purchase the product in the numbers expected. This promotion to debunk a false claim changed consumers' attitudes by: |
| | A) | changing beliefs about the extent to which a brand has certain attributes. |
| | B) | adding a new attribute to the product. |
| | C) | changing the basic product. |
| | D) | adding a new attribute and re-positioning the product. |
| | E) | lowering the price. |
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| 15.
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The VALS program is most closely associated with: |
| | A) | cognitive learning. |
| | B) | opinion leadership. |
| | C) | attitude formation. |
| | D) | selective perception. |
| | E) | lifestyle. |
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| 16.
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Students who wear sweatshirts displaying the Greek letters for fraternities or sororities to which they belong are demonstrating pride in a(n) __________ group. |
| | A) | dissociative |
| | B) | aspiration |
| | C) | membership |
| | D) | identification |
| | E) | political |
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| 17.
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The process by which people acquire the skills, knowledge, and attitudes necessary to function as consumers is: |
| | A) | consumer socialization. |
| | B) | consumer-centric marketing. |
| | C) | cognitive acculturation. |
| | D) | consumer acculturation. |
| | E) | discriminate learning. |
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| 18.
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Which type of purchase is most likely to be the result of joint family decision making? |
| | A) | car tires |
| | B) | children's toys |
| | C) | family vacations |
| | D) | medicine |
| | E) | all of the above |
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| 19.
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The Mintz family is having its weekly family meeting. The older son Tad begins the meeting by announcing, "This family needs a dog. We could play with it. It could help protect the house at night." His sister Megan responded, "It would be great fun, and I promise that Tad and I will take care of it." The younger son Alex started crying, "I'm afraid of big dogs." When all three children began talking simultaneously, the father ended the meeting by saying, "Let me think about it. I agree that this family could use a dog, but we need one that will not scare Alex." In terms of roles played by members of the family in the decision making process, Alex played the role of: |
| | A) | influencer. |
| | B) | gatekeeper. |
| | C) | information gatherer. |
| | D) | decision maker. |
| | E) | purchaser. |
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| 20.
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A person's social class is determined by his or her: |
| | A) | income level. |
| | B) | ethnic background and aspiration groups. |
| | C) | product usage, personality, and culture. |
| | D) | occupation and education. |
| | E) | psychographic characteristics. |
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