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Going Online
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The World Trade Organization is the only international organization dealing with the global rules of trade between nations. Its intended function is to ensure that trade flows as smoothly, predictably, and freely as possible. Understanding how the WTO operates is a necessary prerequisite for global marketing.

Visit the WTO website at www.wto.org to learn more about how this organization functions and the issues it faces. A useful starting point for familiarizing yourself with the WTO is to find answers to the following questions:

  1. Countries are constantly seeking WTO membership. How many countries are now members of this organization? Which country is the newest member?
  2. What are the 10 most common misunderstandings about the WTO identified by this organization?





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