In its 25-year history, Apple Computer has initiated a series of creative market segmentation strategies, with new product lines targeted at specific market segments. For the latest updates of Apple's market-product strategies, go to www.apple-history.com and click on the "Intro" and "History" menu options. As you read the narrative, identify the new and remaining markets Apple has targeted with new and existing products compared to those described in the text and the Marketing NewsNet. Do you think Apple will succeed in its quest to lead us into the digital lifestyle age? Can Apple survive as a niche PC marketer like BMW has with autos? Why or why not?
