Stephen Haag James Perry Merrill Wells Amy Phillips Paige Baltzan
ISBN: 0072830484 Copyright year: 2004
Primis
McGraw-Hill’s Primis Custom Publishing established a standard for educational publishing when it launched its custom publishing operation in 1990. In response to the needs of changing curricula and the concern over high prices of textbooks for students, McGraw-Hill introduced the concept of making books for individual school needs and adapting books that we already publish to better fit a teacher’s course content.
Our organization has proven successful since the early years of custom publishing and we have maintained this organizational model to provide a simplified and effective basis for printing, pricing, promoting, and distributing educational products in print and electronic formats.
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