| Joseph F. Hair, Jr. earned a B.A. in Economics and an M.A. and Ph.D. in
Marketing at the University of Florida. He began his teaching career at the University
of Mississippi and then moved to Louisiana State University in 1977. He continues
to teach at LSU, where he is the Director of the Institute for Entrepreneurial
Education and Family Business Studies, and where he holds the Alvin C. Copeland
Endowed Chair of Franchising. He has acted as a management consultant and/or expert
witness for a variety of industries and has served on the board of directors of
numerous organizations. He has been an officer of for a long list of academic
organizations and he is a Past President and Chairman of the Board of Governors
of the Academy of Marketing Science. He has been a regular contributor and reviewer,
and occasionally a member of the editorial board, for such publications as The
Journal of Marketing Research, The Journal of Business Research, and Marketing
Education Review. The list of this scholarly publications runs to a dozen
pages.
Robert P. Bush earned a B.A. in Psychology and Economic history from
St. Mary’s University and an M.A. and Ph.D. in Marketing at Louisiana State
University. He began his teaching career at the University of South Florida,
moved first to the University of Mississippi, and then to The University of
Memphis, where he has taught since 1993. He was chairman of the committee on
Grants and Research for the Fogleman College of Business from 1991-1997 and
Director of the Ph.D. Program at Memphis from 1995-1997. He has been a consultant
for a wide range of corporations and institutes, as well as for the U.S. Department
of Defense. He is the coauthor of Retailing for the 21st Century (Houghton-Mifflin,
1993) and a coeditor of Advances in Marketing (LSU Press, 1994). He is
a regular contributor to such academic publications as Journal of Advertising,
Journal of Consumer Marketing, Journal of Marketing Education, Journal of Direct
Marketing, Journal of Health Care Marketing, and Marketing Education
Review. David J. Ortinau earned a B.S. in Management from Southern Illinois
University—Carbondale, an M.A. in Business Administration from Illinois
State University, and a Ph.D. in Marketing from Louisiana State University.
He began his teaching career at the University of South Florida, where he continues
to win awards both for outstanding research and for outstanding teaching. He
has a wide range of research interests—from attitude formation and perceptual
differences in services marketing to interactive electronic marketing technologies
and their impact on information research problems. He consults for a variety
of corporations and small businesses, with specialties in customer satisfaction,
customer service quality, customer service value, retail loyalty, and image.
He continues to serve as a member of the editorial review board for Journal
of Academy of Marketing Science and was coeditor of Marketing: Moving
Toward the 21st Century (SMA Press, 1996). He was co-chair of the 1998 Southern
Marketing Association’s Doctoral Consortium in New Orleans, and he is a
past President of the Southern Marketing Association. He also served as co-chair
of the 1999 Society for Marketing Advances’ Doctoral Consortium in Atlanta
and was recognized as the 2001 SMA Fellow. He has presented numerous papers
at academic meetings, and he has been a regular contributor to and referee for
such publications as The Journal of Business Research, The Journal of Retailing,
Journal of Marketing Education, Journal of Health Care Marketing, and Journal
of Services Marketing.
|
2006 McGraw-Hill Higher Education