Instructors Resource CD-ROM (0072966491): All of your teaching resources on one disk! Includes the Instructor's Manual, Computerized Test Bank, and PowerPoint.

Videos (0072966483): Contain segments pertaining to Marketing Research from our McGraw-Hill video library.

Website to Accompany Marketing Research, 3e: www.mhhe.com/hair06: This website contains downloadable supplements, extra support material provided by the text authors, and an online marketing research project. The online research project is in a module format, allowing professors the freedom to focus on the stages of the project that are important to their course, whether they use a qualitative or qualitative approach.

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