Five data sets formatted for SPSS are available through the website. These datasets include: Santa Fe Grill (a continuing case from the text) Deli Depot, Remington's, Qualkote and DVD sales. Students may use any of these in their marketing research project.

SPSS Student Version 12.0: This is available as an optional package and is a student version of this popular marketing research software. This powerful software tools allows for the analysis of up to 50 variables and 1,500 cases.

Website to accompany Marketing Research, 3/e: www.mhhe.com/hair06: For each chapter, students will find quizzing, a case exercise, and additional text support such as examples, activities, and information. We also include online support for each stage of a marketing research project, from problem definition to presentation. There are 12 modules, one for each stage of the process, where students can access hypertext links to book content, links for research, examples of each step's activities, and worksheet to complete each section.