(See related pages)
After reading this chapter, you will be able to
- Identify and discuss the critical factors that can contribute to directly improving the accuracy of surveys, and explain why questionnaire development is not a simple process.
- Discuss the theoretical principles of questionnaire design, and explain why a questionnaire is more than just asking a respondent some questions.
- Identify and explain the communication roles of questionnaires in the data collection process.
- Explain why the type of information needed to address a decision maker’s questions and problems will substantially influence the structure and content of questionnaires.
- List and discuss the 11 steps in the questionnaire development process, and tell how to eliminate some common mistakes in questionnaire designs.
- Discuss and employ the “flowerpot” approach in developing scientific questionnaires.
- Discuss the importance of cover letters, and explain the guidelines to help eliminate common mistakes in cover letter designs.
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