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Mixed Quiz
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1

All of the following statements are true about questionnaire/questionnaire design, EXCEPT:
A)Questionnaire design generally involves taking established set of scales and formatting them into an instrument.
B)One of the important objectives of good questionnaire design is to develop scales that are reliable and valid.
C)The layout of scale items can influence the quality of data collected.
D)Advances in communication methods have impacted the method of asking questions and recording responses.
E)The rules and process steps that the researchers need to follow for designing surveys for online methods are essentially the same as those for offline methods.
2

A good questionnaire has to be constructed carefully so that all its components are of good quality. Theoretically, all of the following are considered to be components of a questionnaire, EXCEPT:
A)Words
B)Questions/Setups
C)Demographics
D)Formats
E)Hypotheses
3

All of the following statements are true about unstructured questions, EXCEPT:
A)These questions allow respondents to reply in their own words
B)These questions require more thinking and effort on the part of respondents
C)These questions eliminate (or considerably minimize) any possible interviewer bias
D)These questions are not accompanied by any pre-determined list of responses
E)All of the above statements are true for unstructured questions
4

"There is no significant difference in brand recall between those who watched the Super Bowl broadcast last Sunday and those who did not." This hypothesis is an example of a/an:
A)Null hypothesis
B)Non-directional hypothesis
C)Inverse directional hypothesis
D)Direct directional hypothesis
E)Nonspecific hypothesis
5

A researcher collects data using a questionnaire. The researcher is not very sure if the data provides a description of the true state of affairs. The questionnaire probably lacks:
A)Description power
B)Prescription power
C)Null power
D)Accuracy
E)Precision
6

The Flowerpot approach:
A)dictates that the quality of final data is a function of the time and effort put at the seed planting (survey design) stage.
B)dictates that the effort put in at the survey design stage can yield a good harvest (data that is accurate and precise).
C)provides with a framework for integrating questions/scale measurements into a logical, smooth flowing questionnaire.
D)dictates that a survey questionnaire (plant) has to trimmed for improving the quality of data (flowers).
E)Both (a) and (b) are correct.
7

According to the Flowerpot concept, where should questions like these generally be placed in a questionnaire: "What is your age?" "What is your gender?" "What is your annual household income?"
A)In the introductory part of the survey
B)Towards the end of the survey
C)Right after the introductory part of the survey
D)In the middle of the survey
E)In between two "pots"
8

A researcher is in the process of preparing a cover letter to accompany a survey. She can use the cover letter for all of the following EXCEPT:
A)To explain the nature of the survey.
B)To ask some general questions of the respondents so that the main survey can focus on more specific questions.
C)To enhance the receiver's willingness to complete the survey.
D)To enhance the receiver's willingness to send back the completed survey in a timely fashion.
E)To introduce the respondent to the research project and the researcher.
9

Of all the supplemental documents, this document can be used to measure the efficiency of interviewers' performance.
A)Rating cards
B)Call record sheets
C)Interviewer instructions
D)Quota sheets
E)Supervisor instructions
10

Rating cards are a type of supplemental document that can be used to:
A)help speed up the process of data collection by providing respondents with a reproduction of the actual scale points and description.
B)help determine the performance efficiency of an interviewer.
C)communicate to the respondent the speed at which they are answering the survey questions.
D)instantly assess whether a respondent has a favorable or unfavorable attitude towards an object or idea.
E)assess if respondents have watched a particular television program before responding to a survey.
11

Screening forms are most likely to be used with a/an:
A)Online survey
B)Mail survey
C)Personal interview
D)Census surveys
E)Random sample surveys
12

We need to study questionnaire design because researchers often have to collect multiple pieces of information.
A)True.
B)False.
13

A survey question is considered to be a bad question if the respondent cannot answer it in a meaningful way.
A)True
B)False
14

As one goes from top of the pot to its base, the information objectives become less specific (and more general) in nature.
A)True
B)False
15

All questionnaires produced by a Flowerpot approach will end with a thank-you statement.
A)True
B)False





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