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Chapter Objectives
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After reading this chapter, you will be able to
  1. Understand how to prepare graphical presentations of data.
  2. Calculate the mean, median and mode as measures of central tendency.
  3. Explain the range and standard deviation of a frequency distribution as measures of dispersion.
  4. Understand the difference between independent and related samples.
  5. Explain hypothesis testing and assess potential error in its use.
  6. Understand univariate and bivariate statistical tests.
  7. Apply and interpret the results of the ANOVA and n—way ANOVA statistical methods.
  8. Utilize perceptual mapping to simplify presentation of research findings.









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