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Chapter Objectives
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After reading this chapter, you will be able to
  1. Understand the purpose of a marketing decision support system (MDSS).
  2. Describe the various information requirements used to design an MDSS.
  3. Understand the role of transactional data in the MDSS.
  4. Explain the relationship between information processing and the MDSS.
  5. Understand the various models used in an MDSS.
  6. Provide examples of output from an MDSS.
  7. Discuss the relationship that exists between the decision support system and business intelligence.







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