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Mixed Quiz
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1

All of the following belong in an MDSS, EXCEPT:
A)Software
B)Environmental information
C)Model simulations
D)Data mining information
E)Transactional data
2

Environmental information contained in an MDSS maintained by General Mills is likely to have information on all the following EXCEPT:
A)The distributors who stock and sell their cereals to retailers
B)The retailers who merchandise and retail their cereals
C)The competitors who sell competing cereals
D)The suppliers who supply them with wheat and other grains
E)The wholesalers who sell their cereals to international resellers
3

A company is collecting information from trade publications, books and newspaper articles. It is also collecting information by talking to customers, suppliers, and resellers. The information so collected will most likely be called:
A)Transactional data
B)Business intelligence
C)Environmental information
D)Database query information
E)Secondary acumen data
4

A retailer is planning to install new technologies to capture transactional data. From the list below, identify the technology that it won't need to do so:
A)Optical scanning
B)ARS
C)EDI
D)Reader sorters
E)Electronic displays
5

A marketing manager is interested in buying a system that will automatically generate purchase orders for merchandise that needs quick replenishment. What system does she need to buy?
A)EDI
B)ARS
C)ATM
D)UPC
E)SCM
6

A company is interested in buying and installing a new MDSS system. Such a system is expected to have all of the following characteristics EXCEPT:
A)It should reflect the needs of the user, not the analyst.
B)It should generate survey questionnaires appropriate for addressing research questions.
C)It should provide reports for the user fairly quickly.
D)It should sort and print highly specific report data.
E)It should be easy to manipulate.
7

All of the following are examples of managerial function software systems, EXCEPT:
A)A software system that helps determine media spending
B)A software system that calculates the forecasted demand for a new product
C)A software system that calculates the mean purchases of current customers
D)A software system that helps with the planning for new-product launch
E)A software that calculates the profitability projections for a new-product
8

Which of the following statements is/are true about the ADBUG system?
A)Using the what-if analysis, the system is capable of doing sensitivity analysis.
B)The system makes a number of assumptions about the relationship between market share and advertising expenditures.
C)One of the objectives of the system is to determine optimum level of advertising expenditures.
D)One of the objectives of the system is to determine how to change advertising expenditures over time to maximize profits.
E)All of the above statements are true about the ADBUG system.
9

A company has recently purchased an MDSS system that has a GIS component. The GIS component can help company do all of the following EXCEPT:
A)Identify neighborhoods with the greatest sales potential
B)Segment customers on the basis of where they live
C)Identify the intensity of competition in some local markets
D)Examine the effectiveness of advertising campaign for the target market
E)Pose what-if scenarios to identify potential store locations
10

A manager is interested in retrieving information from an MDSS system. She does not want to use specialized software to retrieve this information. She needs to use a:
A)display touch screen
B)query
C)benchmarking device
D)benchmarking question
E)reverse question
11

A company is interested in collecting business intelligence data. Which of the following mechanisms is unlikely to yield such data?
A)Observing competitors' parking spaces
B)Seeking data from government sources
C)Benchmarking a competitor's operations
D)Analyzing sales data to identify trends
E)Reverse engineering a competitor's product
12

The bar code seen on most packaged goods sold in the U.S. is called the SCM code.
A)True
B)False
13

An ARS system can automatically generate purchase orders for merchandise that needs quick replenishment.
A)True
B)False
14

Most MDSS systems focus on customer, market and competitor information. Geographic information is generally of little relevance to MDSS systems.
A)True
B)False
15

One of the few disadvantages of using GIS is that it does not allow one to pose what-if scenarios.
A)True
B)False





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