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Mixed Quiz
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1

If the research objective of a study is to gain background information and to clarify the research problems to create hypotheses, one should use a/an:
A)exploratory research design
B)descriptive research design
C)causal research design
D)experimental research design
E)All of the above
2

All of the following are the main goals of quantitative research, EXCEPT:
A)make accurate predictions about relationships between market factors and behavior
B)gain meaningful insights into the relationships between variables
C)generate sustainable competitive advantages for an organization
D)test various types of hypotheses
E)validate the existing relationships between variables
3

On which of the following parameters qualitative methods are likely to perform better than the quantitative methods?
A)generalizability
B)richness of data
C)ability to distinguish small differences
D)reliability
E)validity
4

The use of probing questions to get more data on a topic is a unique characteristic of which of the following data collection methods:
A)observation method
B)mail surveys
C)online surveys
D)in- depth interviews
E)All of the above
5

A focus group generally consists of:
A)2-4 participants
B)20-40 participants
C)200-400 participants
D)10-20 participants
E)8-12 participants
6

A focus group can help with all of the following research objectives, EXCEPT:
A)to determine what specific data should be collected
B)to help explain the findings of another study
C)to determine the strength of association between two variables
D)to discover new constructs and measurement methods
E)to understand how consumers describe their experiences with different products and services
7

The person who steers a focus group discussion by asking questions and controlling the direction of the participants' discussion is called a:
A)focus group discussant
B)focus group moderator
C)focus group controller
D)focus group facilitator
E)focus group guide
8

Dell asks several Dell PC purchasers to verbalize the steps and activities they went through as they made their PC purchase decision. This technique is called the:
A)case study approach
B)protocol interview
C)articulative interview
D)experience interview
E)projective interview
9

In this projective interviewing technique, participants are shown a series of pictures and asked to provide their descriptive interpretation of what is happening in the pictures or write a story about the pictures.
A)Balloon test
B)Word association test
C)Thematic appreciation test
D)Picture test
E)Descriptive interpretation test
10

The term "qualitative" is often associated with "soft" or "exploratory."
A)True
B)False
11

While interview a respondent, an interviewer expresses empathy toward the respondent's answers. This is likely to result in inaccurate findings because of the introduction of interviewer-respondent artifacts.
A)True
B)False
12

Randomized selection of participants is not only a preferred but an essential requirement for conducting focus group research.
A)True
B)False
13

A moderator's role in a focus group study is that of a facilitator, s/he should not ask any questions.
A)True
B)False





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