(See related pages)
After reading this chapter, you will be able to
- Explain the advantages and disadvantages of using quantitative, descriptive survey research designs to collect primary data.
- Discuss the many types of survey methods available to researchers. Identify and discuss the factors that drive the choice of survey methods.
- Explain how the electronic revolution is affecting the administration of survey research designs.
- Identify and describe the strengths and weaknesses of each type of survey method.
- Identify and explain the types of errors that occur in survey research.
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