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Mixed Quiz
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1

All of the following are advantages of surveys, EXCEPT:
A)One can accommodate large sample sizes at relatively modest costs
B)One can make extensive use of probing questions using a survey
C)Administration of surveys is relatively easy
D)Surveys can tap into factors that are not directly observable
E)Survey data can be used with advanced statistical analysis
2

Which of the following statements is FALSE about non-sampling (systematic) errors?
A)Such errors are systematic and not considered a natural occurrence on the part of the surveyed respondents
B)The responsibility for reducing or eliminating such errors falls on the researcher
C)Such errors cannot be directly measured
D)Such errors are interactive in nature (one error allows other errors to creep into the dataset)
E)Such errors are not controllable
3

A researcher sends out 2,000 surveys to pre-selected prospective respondents and gets only 50 (filled out) surveys back. This will probably create a systematic error in data called the:
A)non-response error
B)response bias
C)survey instrument error
D)survey proportion error
E)hit—ratio error
4

A researcher uses a published telephone directory as her list of population elements from which the prospective respondents are selected. However, this sampling method leaves out those whose phones are not listed in the directory. This problem causes an error called the:
A)sample selection error
B)population specification error
C)sampling frame error
D)recording error
E)selective selection error
5

A problem with this method of person-administered surveys is that one can involve only those individuals who demonstrate some observable behavior. From the following list, which one is it?
A)executive surveys
B)in-home interviews
C)mall-intercept interviews
D)purchase-intercept interviews
E)none of the above
6

A telephone interviewing system in which a computer dials a phone number and then uses a recording to administer the survey is referred to as:
A)RATS
B)CATS
C)DOGS
D)CATI
E)DOGI
7

Which of the following is NOT an advantage of a self-administered survey?
A)cost per survey
B)respondent control
C)interviewer-respondent bias
D)flexibility
E)anonymity in responses
8

The practice of selling unsolicited products under the guise of conducting marketing research is called:
A)spamelling
B)pitch-spamming
C)sugging
D)coercive co-opting
E)deceptive co-opting
9

Task characteristics can strongly influence the method used to collect data. Which of the following is NOT a task characteristic?
A)difficulty of the task
B)stimuli needed to elicit the response
C)respondents' willingness to participate in a survey
D)amount of information needed from the respondent
E)the research topic sensitivity
10

Systematic error includes errors that are directly related to the sampling method or sample size.
A)True
B)False
11

When asked how many gallons of milk were purchased last week, a respondent gives a number that is actually an average of purchases over several weeks, and not the amount purchased last week. This problem of averaging introduces an error generally classified as a response bias.
A)True
B)False
12

An internet survey is an example of a self-administered survey.
A)True
B)False
13

Data precision is another name for data completeness.
A)True
B)False





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