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Chapter Objectives
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After reading this chapter, you will be able to
  1. Discuss the concept of sampling and list reasons for sampling.
  2. Identify and explain the different roles of sampling in the overall information research process.
  3. Demonstrate the basic terminology used in sampling decisions.
  4. Understand the concept of error in the context of sampling.
  5. Discuss and calculate sampling distributions, standard errors, and confidence intervals and how they are used in assessing the accuracy of a sample.
  6. Discuss the factors that must be considered when determining sample size.
  7. Discuss the methods of calculating appropriate sample sizes.









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