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International Marketing, 12/e

Phillip Cateora, University of Colorado -- Boulder
John Graham, University of California -- Irvine

Save 50% by purchasing an eBook! Available August 2005.

International Marketing, 12/e by Cateora and Graham is by far, the best-selling text in the field of International Marketing. The authors continue to set the standard in this edition with an increase in coverage of technology's impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.

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