International Marketing Information Center: Feature Summary


		Table of Contents About the Authors Book Preface What's New Feature Summary Supplements Overview


	First Time Users
	Student Edition
	Instructor Edition

International Marketing, 12/e

Phillip Cateora, University of Colorado -- Boulder
John Graham, University of California -- Irvine

Feature Summary

The popular Crossing Borders Boxes offer anecdotal company examples. These invaluable boxes offer anecdotal company examples. These entertaining examples are designed to encourage critical thinking and guide students through topics ranging from ethical to cultural to global issues facing marketers today.
Each chapter is introduced with a Global Perspective, a real-life example of company experiences that illustrates significant issues discussed in the chapter. Companies featured in the Global Perspectives range from exporters to global enterprises.
Chapter 19 on International Negotiation serves as a culminating final and unique chapter in which students will use their background on the international marketing environment and apply it to the nuances of negotiating. John Graham is renowned for his expertise in international negotiation and that is evident in this chapter.
Chapter 2 The Dynamic Environment of Global Business frames the environment of international marketing and introduces students to facets of the field such as technology and culture.
The authors increase their coverage of issues concerning technology and its impact on the international marketing environment throughout the text with New Internet Exercises, Internet footnotes and references.
The 12/e Website will include updates to material found in the book, student quizzing, links to help students do online research, and the Country Notebook Online with an interactive component so students can complete this popular marketing plan project online.
Look for World Wide Web icons in the text margins. These refer readers to our book-specific website with updates to chapter material so that students and professors can keep up with changes in the fast-paced field of international marketing.

To obtain an instructor login for this Online Learning Center, ask your local sales representative. If you're an instructor thinking about adopting this textbook, request a free copy for review.