International Marketing Information Center: Overview


		Table of Contents About the Authors Book Preface What's New Feature Summary Supplements Overview


	First Time Users
	Student Edition
	Instructor Edition

International Marketing, 12/e

Phillip Cateora, University of Colorado -- Boulder
John Graham, University of California -- Irvine

Overview

International Marketing, 12/e by Cateora and Graham is by far, the best-selling text in the field of International Marketing. The authors continue to set the standard in this edition with an increase in coverage of technology's impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.

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