International Marketing Information Center: Supplements


		Table of Contents About the Authors Book Preface What's New Feature Summary Supplements Overview


	First Time Users
	Student Edition
	Instructor Edition

International Marketing, 12/e

Phillip Cateora, University of Colorado -- Boulder
John Graham, University of California -- Irvine

ISBN: 0072833718
Copyright year: 2005

Supplements

Instructor's Supplements: (Include ISBN and supplement description)

Instructor's CD-ROM-0072833734 This CD contains the PowerPoint, Computerized Test Bank, the instructor's manual, and video clips in our easy to use presentation shell.

Videos-0072833742 Revised video package, available to adopters, contains many examples of international campaigns and advertisements. One new segment is a video developed by John Graham, focusing on the expansion and international marketing of a U.S.-based manufacturer of athletic apparel.

OLC-0072833726 The complete supplements package is available here and a link to PageOut provides adopters with access to the test bank.

Student's Supplements:

Student CD--ROM-0072934956 For the first time, a student CD is available with the text. It features a new interactive expansion of the popular Country Notebook. Live links via an interactive map allows students to conduct online research to perform a complete cultural and economic analysis of a country, and provides guidelines for developing an international marketing plan.

OLC-0072833726 This site contains eLearning sessions, quizzing, updates to text material, research links, a practice mid-term and final, and an interactive online version of "The Country Notebook".

Online Learning Center (OLC) is a website that follows the text chapter-by-chapter. OLC content is ancillary and supplementary germane to the textbook, as students read the book, they can go online to take self-grading quizzes, review material, or work through interactive exercises. OLCs can be delivered multiple ways - professors and students can access them directly through the textbook website, through PageOut, or within a course management system (i.e. WebCT, Blackboard, TopClass, or eCollege.)

McGraw-Hill's Knowledge Gateway - The Complete Resource for Teaching Online Courses. McGraw-Hill/Irwin, in partnership with Eduprise, is proud to bring this unique service to instructors. This comprehensive Website contains a wealth of information for any professor interested in teaching online. Level one is available to any instructor browsing our Website. Level two is reserved for McGraw-Hill customers and contains access to free technical and instructional design assistance. For more details, visit http://mhhe.eduprise.com/home.nsf

PageOut is McGraw-Hill's unique point-and click course Website tool, enabling you to create a full-featured, professional quality course Website without knowing HTML coding. With PageOut you can post your syllabus online, assign McGraw-Hill Online Learning Center or eBook content, add links to important off-site resources, and maintain student results in the online grade book. You can send class announcements, copy your course site to share with colleagues, and upload original files. PageOut is free for every McGraw-Hill/Irwin user and, if you're short on time, we even have a team ready to help you create your site!

You can customize this text. McGraw-Hill/Primis Online's digital database offers you the flexibility to customize your course including material from the largest online collection of textbooks, readings, and cases. Primis leads the way in customized eBooks with hundreds of titles available at prices that save your students over 20% off bookstore prices. Additional information is available at 800-228-0634.

Business Week Edition. Your students can subscribe to Business Week for a specially priced rate of $8.25 in addition to the price of the text. Students will receive a pass code card shrink-wrapped with their new text. The card directs students to a Website where they enter the code and then gain access to Business Week registration page to enter address info and set up their print and online subscription as well. Passcode ISBN 007-251530-9.

Wall Street Journal Edition. Your students can subscribe to the Wall Street Journal for a specially priced rate of $20.00 in addition to the price of the text. Students will receive a "How To Use the WSJ" handbook plus a pass code card shrink-wrapped with the text. The card directs students to a Website where they enter the code and then gain access to the WSJ registration page to enter address info and set up their print and online subscription, and also set up their subscription to Dow Jones Interactive online for the span of the 10-week period. Passcode ISBN 007-251950-9.

To obtain an instructor login for this Online Learning Center, ask your local sales representative. If you're an instructor thinking about adopting this textbook, request a free copy for review.