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In This Site Country Notebook Current News Feeds Current Weekly Update International Resources Video Chapter 1 The Scope and Challenge of International Marketing Chapter Summary Internet Exercise Key Terms Multiple Choice Quiz News Feeds PowerWeb Articles Weekly Update Archive Chapter 2 The Dynamic Environment of International Trade Chapter Summary Internet Exercise Key Terms Multiple Choice Quiz News Feeds PowerWeb Articles Weekly Update Archive Chapter 3 History and Geography: The Foundations of Culture Chapter Summary External Internet Key Terms Multiple Choice Quiz News Feeds PowerWeb Articles Weekly Update Archive Chapter 4 Cultural Dynamics in Assessing Global Markets Chapter Summary External Internet Key Terms Multiple Choice Quiz News Feeds PowerWeb Articles Weekly Update Archive Chapter 5 Culture, Management Style, and Business Systems Chapter Summary External Internet Key Terms Multiple Choice Quiz News Feeds PowerWeb Articles Weekly Update Archive Chapter 6 The Political Environment: A Critical Concern Chapter Summary External Internet Key Terms Multiple Choice Quiz News Feeds PowerWeb Articles Weekly Update Archive Chapter 7 The International Legal Environment: Playing by the Rules Chapter Summary External Internet Key Terms Multiple Choice Quiz News Feeds PowerWeb Articles Weekly Update Archive Chapter 8 Developing a Global Vision through Market Research Chapter Summary External Internet Key Terms Multiple Choice Quiz News Feeds PowerWeb Articles Weekly Update Archive Chapter 9 Emerging Markets Chapter Summary External Internet Key Terms Multiple Choice Quiz News Feeds PowerWeb Articles Weekly Update Archive Chapter 10 Multinational Market Regions and Market Groups Chapter Summary External Internet Key Terms Multiple Choice Quiz News Feeds PowerWeb Articles Weekly Update Archive Chapter 11 Global Marketing Management: Planning and Organization Chapter Summary External Internet Key Terms Multiple Choice Quiz News Feeds PowerWeb Articles Weekly Update Archive Chapter 12 Products and Services for Consumers Chapter Summary External Internet Key Terms Multiple Choice Quiz News Feeds PowerWeb Articles Weekly Update Archive Chapter 13 Products and Consumers for Businesses Chapter Summary External Internet Key Terms Multiple Choice Quiz News Feeds PowerWeb Articles Weekly Update Archive Chapter 14 International Marketing Channels Chapter Summary External Internet Key Terms Multiple Choice Quiz News Feeds PowerWeb Articles Weekly Update Archive Chapter 15 Exporting and Logistics: Special Issues for Business Chapter Summary External Internet Key Terms Multiple Choice Quiz News Feeds PowerWeb Articles Weekly Update Archive Chapter 16 Integrated Marketing Communications and International Advertising Chapter Summary External Internet Key Terms Multiple Choice Quiz News Feeds PowerWeb Articles Weekly Update Archive Chapter 17 Personal Selling and Sales Management Chapter Summary External Internet Key Terms Multiple Choice Quiz News Feeds PowerWeb Articles Weekly Update Archive Chapter 18 Pricing for International Markets Chapter Summary External Internet Key Terms Multiple Choice Quiz News Feeds PowerWeb Articles Weekly Update Archive Chapter 19 Negotiating with International Customers, Partners, and Regulators Chapter Summary External Internet Key Terms Multiple Choice Quiz News Feeds PowerWeb Articles Weekly Update Archive

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In This Site Country Notebook CPS by eInstruction Current News Feeds Current Weekly Update Instructor's Manual International Resources PowerPoint Presentations Professional Resources Video Video Notes Chapter 1 The Scope and Challenge of International Marketing Chapter Summary Internet Exercise Key Terms Multiple Choice Quiz News Feeds PowerWeb Articles Weekly Update Archive Chapter 2 The Dynamic Environment of International Trade Chapter Summary Internet Exercise Key Terms Multiple Choice Quiz News Feeds PowerWeb Articles Weekly Update Archive Chapter 3 History and Geography: The Foundations of Culture Chapter Summary External Internet Key Terms Multiple Choice Quiz News Feeds PowerWeb Articles Weekly Update Archive Chapter 4 Cultural Dynamics in Assessing Global Markets Chapter Summary External Internet Key Terms Multiple Choice Quiz News Feeds PowerWeb Articles Weekly Update Archive Chapter 5 Culture, Management Style, and Business Systems Chapter Summary External Internet Key Terms Multiple Choice Quiz News Feeds PowerWeb Articles Weekly Update Archive Chapter 6 The Political Environment: A Critical Concern Chapter Summary External Internet Key Terms Multiple Choice Quiz News Feeds PowerWeb Articles Weekly Update Archive Chapter 7 The International Legal Environment: Playing by the Rules Chapter Summary External Internet Key Terms Multiple Choice Quiz News Feeds PowerWeb Articles Weekly Update Archive Chapter 8 Developing a Global Vision through Market Research Chapter Summary External Internet Key Terms Multiple Choice Quiz News Feeds PowerWeb Articles Weekly Update Archive Chapter 9 Emerging Markets Chapter Summary External Internet Key Terms Multiple Choice Quiz News Feeds PowerWeb Articles Weekly Update Archive Chapter 10 Multinational Market Regions and Market Groups Chapter Summary External Internet Key Terms Multiple Choice Quiz News Feeds PowerWeb Articles Weekly Update Archive Chapter 11 Global Marketing Management: Planning and Organization Chapter Summary External Internet Key Terms Multiple Choice Quiz News Feeds PowerWeb Articles Weekly Update Archive Chapter 12 Products and Services for Consumers Chapter Summary External Internet Key Terms Multiple Choice Quiz News Feeds PowerWeb Articles Weekly Update Archive Chapter 13 Products and Consumers for Businesses Chapter Summary External Internet Key Terms Multiple Choice Quiz News Feeds PowerWeb Articles Weekly Update Archive Chapter 14 International Marketing Channels Chapter Summary External Internet Key Terms Multiple Choice Quiz News Feeds PowerWeb Articles Weekly Update Archive Chapter 15 Exporting and Logistics: Special Issues for Business Chapter Summary External Internet Key Terms Multiple Choice Quiz News Feeds PowerWeb Articles Weekly Update Archive Chapter 16 Integrated Marketing Communications and International Advertising Chapter Summary External Internet Key Terms Multiple Choice Quiz News Feeds PowerWeb Articles Weekly Update Archive Chapter 17 Personal Selling and Sales Management Chapter Summary External Internet Key Terms Multiple Choice Quiz News Feeds PowerWeb Articles Weekly Update Archive Chapter 18 Pricing for International Markets Chapter Summary External Internet Key Terms Multiple Choice Quiz News Feeds PowerWeb Articles Weekly Update Archive Chapter 19 Negotiating with International Customers, Partners, and Regulators Chapter Summary External Internet Key Terms Multiple Choice Quiz News Feeds PowerWeb Articles Weekly Update Archive

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Chapter 1 The Scope and Challenge of International Marketing Multiple Choice Quiz Chapter 2 The Dynamic Environment of International Trade Multiple Choice Quiz Chapter 3 History and Geography: The Foundations of Culture Multiple Choice Quiz Chapter 4 Cultural Dynamics in Assessing Global Markets Multiple Choice Quiz Chapter 5 Culture, Management Style, and Business Systems Multiple Choice Quiz Chapter 6 The Political Environment: A Critical Concern Multiple Choice Quiz Chapter 7 The International Legal Environment: Playing by the Rules Multiple Choice Quiz Chapter 8 Developing a Global Vision through Market Research Multiple Choice Quiz Chapter 9 Emerging Markets Multiple Choice Quiz Chapter 10 Multinational Market Regions and Market Groups Multiple Choice Quiz Chapter 11 Global Marketing Management: Planning and Organization Multiple Choice Quiz Chapter 12 Products and Services for Consumers Multiple Choice Quiz Chapter 13 Products and Consumers for Businesses Multiple Choice Quiz Chapter 14 International Marketing Channels Multiple Choice Quiz Chapter 15 Exporting and Logistics: Special Issues for Business Multiple Choice Quiz Chapter 16 Integrated Marketing Communications and International Advertising Multiple Choice Quiz Chapter 17 Personal Selling and Sales Management Multiple Choice Quiz Chapter 18 Pricing for International Markets Multiple Choice Quiz Chapter 19 Negotiating with International Customers, Partners, and Regulators Multiple Choice Quiz

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Course-wide Content Country Notebook Video Chapter 1 The Scope and Challenge of International Marketing Chapter Summary Internet Exercise Key Terms Chapter 2 The Dynamic Environment of International Trade Chapter Summary Internet Exercise Key Terms Chapter 3 History and Geography: The Foundations of Culture Chapter Summary External Internet Key Terms Chapter 4 Cultural Dynamics in Assessing Global Markets Chapter Summary External Internet Key Terms Chapter 5 Culture, Management Style, and Business Systems Chapter Summary External Internet Key Terms Chapter 6 The Political Environment: A Critical Concern Chapter Summary External Internet Key Terms Chapter 7 The International Legal Environment: Playing by the Rules Chapter Summary External Internet Key Terms Chapter 8 Developing a Global Vision through Market Research Chapter Summary External Internet Key Terms Chapter 9 Emerging Markets Chapter Summary External Internet Key Terms Chapter 10 Multinational Market Regions and Market Groups Chapter Summary External Internet Key Terms Chapter 11 Global Marketing Management: Planning and Organization Chapter Summary External Internet Key Terms Chapter 12 Products and Services for Consumers Chapter Summary External Internet Key Terms Chapter 13 Products and Consumers for Businesses Chapter Summary External Internet Key Terms Chapter 14 International Marketing Channels Chapter Summary External Internet Key Terms Chapter 15 Exporting and Logistics: Special Issues for Business Chapter Summary External Internet Key Terms Chapter 16 Integrated Marketing Communications and International Advertising Chapter Summary External Internet Key Terms Chapter 17 Personal Selling and Sales Management Chapter Summary External Internet Key Terms Chapter 18 Pricing for International Markets Chapter Summary External Internet Key Terms Chapter 19 Negotiating with International Customers, Partners, and Regulators Chapter Summary External Internet Key Terms

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