“The marketer’s task is the same whether applied in Dimebox, Texas, or Dar es Salaam, Tanzania.” Discuss.
How can the increased interest in international marketing on the part of U.S. firms be explained?
Discuss the four phases of international marketing involvement.
Discuss the conditions that have led to the development of global markets.
Differentiate between a global company and a multinational company.
Differentiate among the three international marketing concepts.
Prepare your lifelong plan to be globally aware.
Discuss the three factors necessary to achieve global awareness.
Define and discuss the idea of global orientation.
Visit the Bureau of Economic Analysis homepage (www.bea.doc.gov). Select the section, International articles, and find the most recent information on Foreign Direct Investments in the United States. Which country has the highest dollar amount of investment in the United States? Second highest?
