Elaborate on the problems and benefits that multinational market groups represent for international marketers.
Explain the political role of multinational market groups.
Identify the factors on which one may judge the potential success or failure of a multinational market group.
Explain the marketing implications of the factors contributing to the successful development of a multinational market group.
Imagine that the United States was composed of many separate countries with individual trade barriers. What marketing effect might be visualized?
Discuss the possible types of arrangements for regional economic integration.
Differentiate between a free trade area and a common market. Explain the marketing implications of the differences.
It seems obvious that the founders of the European Community intended it to be a truly common market, so much so that economic integration must be supplemented by political integration to accomplish these objectives. Discuss.
The European Commission, the Council of Ministers, and the Court of Justice of the EC have gained power in the last decade. Comment.
Select any three countries that might have some logical basis for establishing a multinational market organization and illustrate their compatibility as a regional trade group. Identify the various problems that would be encountered in forming multinational market groups of such countries.
U.S. exports to the European Community are expected to decline in future years. What marketing actions might a company take to counteract such changes?
“Because they are dynamic and because they have great growth possibilities, the multinational markets are likely to be especially rough and tumble for the external business.” Discuss.
Differentiate between a customs union and a political union.
Why have African nations had such difficulty in forming effective economic unions?
Discuss the implications of the European Union’s decision to admit Eastern European nations to the group.
Discuss the consequences to the United States of not being a part of SAFTA.
Discuss the strategic marketing implications of NAFTA.
How is the concept of reciprocity linked to protectionism?
Using the factors that serve as the basis for success of an economic union (political, economic, social, and geographic), evaluate the potential success of the EC, NAFTA, AFTA, and Mercosur.
For each regional trade group—EC, NAFTA, AFTA, ASEAN+3 and Mercosur—cite which of the factors for success are the strongest and which are the weakest. Discuss each factor.
What is the motive behind ASEAN+3 and what are the probable implications for global trade?
NAFTA has been in existence for several years—how has it done? Read Exhibit 10.5, which discusses the initial provisions of the agreement, and, using the Internet, evaluate how well the provisions have been met.
