Debate the issue of global versus adapted products for the international marketer.
Define the country-of-origin effect and give examples.
The text discusses stereotypes, ethnocentrism, degree of economic development, and fads as the basis for generalizations about country-of-origin effect on product perception. Explain each and give an example.
Discuss product alternatives and the three marketing strategies: domestic market extension, multidomestic markets, and global market strategies.
Discuss the different promotional/product strategies available to an international marketer.
Assume you are deciding to “go international.” Outline the steps you would take to help you decide on a product line.
Products can be adapted physically and culturally for foreign markets. Discuss.
What are the three major components of a product? Discuss their importance to product adaptation.
How can knowledge of the diffusion of innovations help a product manager plan international investments?
Old products (that is, old in the U.S. market) may be innovations in a foreign market. Discuss fully.
“If the product sells in Dallas, it will sell in Tokyo or Berlin.” Comment.
How can a country with a per capita GNP of $100 be a potential market for consumer goods? What kinds of goods would probably be in demand? Discuss.
Discuss the characteristics of an innovation that can account for differential diffusion rates.
Give an example of how a foreign marketer can use knowledge of the characteristics of innovations in product adaptation decisions.
Discuss “environmentally friendly” products and product development.
