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Multiple Choice Quiz
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1
Quality can be defined on two dimensions. One of these dimensions is performance quality. What is the other dimension described in the text?
A)stress tolerance
B)market-perceived quality
C)documented quality
D)tested quality from testing agencies
E)engineering quality
2
Electrolux offers a cold-wash only washing machine in Asian countries where electric power is expensive or scarce. This would be an example of a company conforming to which of the following terms or phrases?
A)standardization
B)"dumbing down"
C)environmentalization
D)homologation
E)heterogeneity
3
Europe is at the forefront of the ________________, with strong public opinion and specific legislation favoring environmentally friendly marketing and products. For example, General Motors Hummer is perceived as an unnecessary gas-guzzling American product that is not necessary in Europe.
A)social action movement
B)green movement
C)labor movement
D)conservative movement
E)politically liberal movement
4
The bundle of satisfactions (utilities) that a consumer receives is a good definition for a(n):
A)product.
B)advertising.
C)manufacturing.
D)distribution.
E)price.
5
The process by which a(n) ___________ spreads is called product diffusion.
A)price
B)communication
C)advertisement
D)innovation
E)service
6
The goals of the diffusion researcher and the marketer are to shorten the time lag between:
A)the time the product is invented and the time it can be produced.
B)the introduction of the product and its widespread adoption.
C)the time that the product is made and the time that it reaches the mass media.
D)the time that the product is made and the time that it can be modified (adapted).
E)none of the above
7
Three extraneous variables affect the rate of diffusion of an object. The first is the perceived attributes of the innovation and the second is the method used to communicate the idea. What is the third attribute?
A)the degree of perceived newness
B)the price of the object
C)the perceived quality
D)the utility of the packaging
E)the ability to match local standards in the international environment
8
The text lists five characteristics of an innovation that can assist in determining the rate of acceptance or resistance of the market to a product. Which of the following characteristics is matched to the ease with which the product benefits can be communicated?
A)relative advantage
B)compatibility
C)complexity
D)trialability
E)observability
9
The text lists five characteristics of an innovation that can assist in determining the rate of acceptance or resistance of the market to a product. Which of the following characteristics would be the correct characteristic if a company wished to measure the degree of economic and/or social risk associated with the product's use?
A)relative advantage
B)compatibility
C)complexity
D)trialability
E)observability
10
Which of the following elements of the product component model contains the product's design features and product platform?
A)core component
B)packaging component
C)support services component
D)communication component
E)global component
11
The Windsor Group is concerned that consumers will not be able to get sufficient spare parts for the company's new line of air conditioners. Which element of product component model would be the element that contains The Windsor Group's concern?
A)core component
B)packaging component
C)support services component
D)communication component
E)global component
12
All of the following are considered to be among the four unique distinguishable characteristics of services EXCEPT:
A)intangibility.
B)inseparability.
C)heterogeneity.
D)homogeneity.
E)perishability.
13
Each time Dr. Jonas sees one of his patients he must appreciate the unique nature of the patient's background, medical problem, and overall health before he can make a diagnosis. Which of the following components of service is most closely matched to what Dr. Jonas must do to make a diagnosis of a patient?
A)intangibility.
B)inseparability.
C)heterogeneity.
D)perishability
E)none of the above
14
Four kinds of barriers face consumer services marketers in this growing sector of the global marketplace. Three of the barriers are controls on transborder data flows, protection of intellectual property, and cultural requirements for adaptation. What is the fourth barrier listed in the text?
A)communication
B)protectionism
C)racism
D)literacy
E)income disparity
15
The influence that the country of manufacture, assembly, or design has on a consumer's positive or negative perception of a product is called the:
A)standardized goods effect.
B)country-of-usage effect.
C)country-of-origin effect.
D)shoddy goods theory.
E)xenophobia (fear of foreigners) syndrome.





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