 |
| 1 | |
The services industry worldwide is a growing and dynamic market. The largest component on the international services sector is ___________. |
| | A) | transportation. |
| | B) | financial services. |
| | C) | travel. |
| | D) | entertainment. |
| | E) | commercial, professional, and technical services. |
|
|
|
| 2 | |
There are many similarities among industrial goods customers as opposed to consumer goods customers. Which of the following is one of the factors that accounts for this similarity? |
| | A) | the cost of the goods |
| | B) | the distribution of the goods |
| | C) | the way the goods are promoted |
| | D) | the intent or motive of the user-industrial customers are seeking profit. |
| | E) | none of the above |
|
|
|
| 3 | |
When demand is dependent on another source, it is called: |
| | A) | segmented demand. |
| | B) | kinked demand. |
| | C) | inelastic demand. |
| | D) | elastic demand. |
| | E) | derived demand. |
|
|
|
| 4 | |
The majority of Central Africa would belong in which of the following stages of economic development? |
| | A) | the traditional society |
| | B) | preconditions for takeoff |
| | C) | take-off |
| | D) | drive to maturity |
| | E) | the age of mass consumption |
|
|
|
| 5 | |
The countries in this stage of economic development have design activities that are on going and manufacturing techniques that are developing. These countries are mostly services economies. Which stage of economic development matches this description? |
| | A) | the traditional society |
| | B) | preconditions for takeoff |
| | C) | take-off |
| | D) | drive to maturity |
| | E) | the age of mass consumption |
|
|
|
| 6 | |
Which of the following, for all practical purposes, defines a product's quality? |
| | A) | the manufacturer |
| | B) | the wholesaler |
| | C) | the retailer |
| | D) | the publicist |
| | E) | the buyer |
|
|
|
| 7 | |
Which of the following statements is most true with respect to universal standards in the international sales of industrial products? |
| | A) | there is a lack of any universal standards |
| | B) | universal standards are present but many do not understand them |
| | C) | universal standards are accepted by most civilized countries |
| | D) | universal standards are accepted by most industrialized countries |
| | E) | universal standards are accepted by all countries in the global marketplace |
|
|
|
| 8 | |
Which of the following best describes the Department of Commerce's view of the metric standard? |
| | A) | it is fine for Europe but has little value to the U.S. |
| | B) | the DOC is lobbying hard to get the English system more widely adopted |
| | C) | the DOC is encouraging metric by requiring that all who sell to the U.S. government must use it |
| | D) | the DOC has mandated that all sales in the U.S. will be metric by 2010 |
| | E) | none of the above is true |
|
|
|
| 9 | |
With quality becoming the cornerstone of global competition, companies are requiring insurance of standard conformance from suppliers just as their customers are requiring the same from them. At present, the global standard of performance is best characterized by which of the following items? |
| | A) | ISO 9000s |
| | B) | the Baldridge Award |
| | C) | the Deming Prize |
| | D) | Consumer's Report standards list |
| | E) | Underwriter's Lab testing standards |
|
|
|
| 10 | |
Which of the following regions of the world seems to be leading all others with its adoption of ISO 9000 standards? |
| | A) | North America |
| | B) | South America |
| | C) | Europe |
| | D) | Africa |
| | E) | Australia/New Zealand |
|
|
|
| 11 | |
According to information provided in the text, for many technical products, a seller's willingness to provide which of the following has been shown to be the deciding factor in a buyer's decision to choose one manufacturer over another? |
| | A) | warranties |
| | B) | installation and training |
| | C) | fool-proof packaging |
| | D) | in-package instructions |
| | E) | guaranteed return policies |
|
|
|
| 12 | |
One of Blue Cross-Blue Shield's big customers is Wal-Mart. Since Wal-Mart has moved into Mexico in a big way, so has Blue Cross. This type of action is characterized in the text as being what is called: |
| | A) | derived demand. |
| | B) | global partnering. |
| | C) | symbiotic expansion. |
| | D) | client following. |
| | E) | none of the above. |
|
|
|
| 13 | |
Which of the following were first to provide at least some rules for fair play governing trade in services? |
| | A) | the United Nations |
| | B) | the World Court |
| | C) | the International Monetary Fund |
| | D) | the European Union |
| | E) | GATT and NAFTA |
|
|
|
| 14 | |
Which of the following serves as the most important vehicles for selling products, reaching prospective customers, contacting and evaluating potential agents and distributors, and marketing in most countries? |
| | A) | advertising |
| | B) | telemarketing |
| | C) | the Internet |
| | D) | trade shows |
| | E) | direct mail |
|
|
|
| 15 | |
Why is the marketing of industrial products and services a natural fit with relationship marketing? |
| | A) | because of the low cost of relationship marketing |
| | B) | because of the basic nature of industrial marketing's closeness to its customers |
| | C) | because it is mandated by most governments that allow international marketing within their borders |
| | D) | because it is the only way most industrial marketers know how to do business |
| | E) | none of the above |
|
|
.